Everyone used to want their 15 minutes of fame, but not anymore. In the age of mobile media we’ll all hope for a viral YouTube video or a Top Tweet on Twitter. Or so I’ll figure for the sake of this blog. It’s incredibly tough to have such success. Out of each video that goes
Using YouTube to get lots of lovin’ Read More »
Have you seen any of the new Pepsi commercials with the polar bears? WHAT, huh? Pepsi? You mean Coke? Yes, I mean Pepsi. The new campaign features the polar bears from the old Coke campaign. I am not sure how I feel about this, for a couple of reasons. First, the polar bears automatically make
Ye old soda bait and switch Read More »
As if the Kardashians weren’t already everywhere, oldest daughter Kim has invaded the LA courts with a lawsuit against Old Navy. Kim’s people claim the company intentionally used a look-alike in their marketing campaign, tricking consumers into thinking she was affiliated with them. Not only does Kim feel they used her likeness and persona, her
Yesterday was a day for remembrance and reflection. We all remember where we where that fateful day on September 11, 2001. Some of us were at work. Some of us were at school. All of our hearts were with New York City. We will never forget. Like most Americans, I spent Sunday morning watching the
With the increasing popularity in digital music downloads, album cover art has become less important to music buyers. When you think about some of your favorite album art, they are more than likely from the 60’s, 70’s or maybe even the 80’s. This is the time when you actually had to walk into the store,
Ah, album art, how we miss thee… Read More »
So there’s a funny video that has been circling the Internet lately. It’s a “commercial” for skittles. If you’ve seen it, I needn’t say any more. If you haven’t, you can check it out with a quick youtube search, but keep in mind, it’s pretty NSFW and very NSF-kids. If you can’t watch it, here’s
R-Rated Skittles Spot: “Brand Suicide” that might just move the needle Read More »
Apparently so, according to a recent study by researchers from the marketing departments at Southern Methodist University and the College of William and Mary. In a simple experiment, 100 undergraduate students were divided into two groups and shown one of two print ads for an imaginary popcorn product from Orville Redenbacher. One version featured imagery
Can Vivid Ads Create False Memories? Read More »
Keeping your skills sharp as a designer can be tough. Deadlines, picky clients and just plain laziness can make doing what you already know the first option, when in many cases, it might not be the best solution. One way to keep up your chops is to check out on-line tutorials. Lots of Photoshop experts
3 Photoshop Tutorials for Designers Read More »
Editor’s Note: Because the major music labels don’t like it when you stream their music for free, on April 30, 2015, Grooveshark shut down as part of a settlement between the service and Universal Music Group, Sony Music Entertainment, and Warner Music Group. Now I really want to know what was on that playlist. – JD If
The Creative Team Grooveshark Playlist! Read More »
I consider myself to be a relatively creative person, but recently I came across an insightful list of “29 Ways to Stay Creative.” Even the video presentation of this list screams creativity! First off, lists in general excite me, so to find that #1 on the list is “Make Lists”, made my ears perk up!
Staying creative in a chaotic world Read More »
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With over 20 years of media buying experience, Adam Forsythe combines strategic insight with data-driven precision to connect brands with their ideal audiences. His expertise spans digital, social, and traditional media, allowing him to craft balanced, results-oriented campaigns that drive measurable ROI. Known for his collaborative approach and strong industry relationships, Adam consistently delivers value through thoughtful planning, smart negotiation, and performance optimization.
