I have been tossing around the idea of hiring a Chef to come in and prepare lunch for CurrentMarketing. And now that we are more than 30 people, it feels like the right time to consider an alternative to 10-person orders from fast-food joints and/or frozen meals. Our Board agreed that it would be good […]
It’s almost Super Bowl time, which means it is almost our third annual Hyperbole Super Bowl commercial round up. But I’m more interested in the planning, testing and excitement behind the commercials. Not the cameras or directing, but the full campaigns. More and more recently advertisers have had to go well beyond the flatness of
The Real Pre-Game Action Read More »
We’ve all used the saying that cautions us against reinventing the wheel. But, you’ve never heard anyone issue warnings against re-envisioning the wheel, right? A wheel is a wheel is a wheel. Well, I don’t think so. A proper bicycle wheel has, of course, the circular frame and the tire around it. But, it also
As the wheel turns… Read More »
If you haven’t ever seen Nick Ising’s beard, it is quite the sight to behold. The most interesting thing about Nick’s beard is what you will find in it while he is napping in his office! On a recent venture, I found the following items: A fish hook Havarti Cheese A WIP bill An RFP
The ins and outs of Nick's beard Read More »
I caught a segment on the Early Show last month that addressed teachers’ concern with the texting that students are engaged in. They expressed worry because texting appears to affect the students’ ability to spell correctly. Of course, we all know that proper texting does not require us to spell words correctly. Teachers are seeing
Speeeelling. A thing of the past? Read More »
Twenty-eleven is out of the gate and I’ve got some resolutions! I’ve moved over into my new role as Account Supervisor in Client Services and have resolved to bring the following perspectives to my daily client service responsibilities: 1. I am, above all, an advocate. For our clients (both external and internal). For our brands.
Let's all put on our Resolution Pants! Read More »
For the past several years we have played the “Dirty Santa” game at our company Christmas party. This year’s version had a “twist” in that we kept the gifts wrapped during the entire pick or steal process. So, you had to size up the table of wrapped gifts and make a selection—or steal a wrapped
Socks, Underwear or a Quesadilla Maker? Read More »
It’s that time of year again. When we bust out a fresh notepad and jot down resolutions for the upcoming year. Like the rest of you, I’ve vowed to hit the gym more often or to finally write that book in past years. But, as we all know, New Year’s resolutions usually dissolve by Super
Three New Year's Resolutions for You and Your Agency Read More »
I work in advertising but hate watching commercials. Trust me, the irony of this is not lost on me. Advertising pays my mortgage, but I can’t bear to sit through them. I am a notorious channel flipper and usually watch shows on a ten minute DVR delay so I can rock the 30 second skip
Days of (Brought to you by Chex Mix) Our Lives Read More »
This week I have a new puppy at work with me. She is a present for my wife’s birthday and is an American Mastiff. I present to you, Beefaroni Bouvier, aka Beefy: Pros: 1) CurrentMarketing is cool enough to let me bring Beefy in for potty training this first week of having her. That is
The Pros and Cons of having a puppy at work Read More »
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Ed brings 15 years of traditional and digital media sales experience to the agency, giving us a perspective most agencies don’t have. When he’s not working or seeking new knowledge, Ed hangs out with his wife, two kids, two dogs, one cat, and a hamster. And yes, the cat and hamster are best friends.
