While in Denver for the Great American Beer Festival, I noticed an emerging trend in the Craft Beer industry. Cans! Maui Brewing Company and Oskar Blues Brewing are two breweries that only package their beer in cans. As a self-professed “beer geek,” I must admit that when I first heard this I turned up my […]
My stash of clients is nearly 100% b-to-c, so you can imagine that Black Friday’s rapid approach has me running circles around this place. A curious trend has emerged this year and our clients have proven to be no exception: Pre-Black Friday sales. Most retailers point all of their guns at the rabid shoppers who
Just Another Manic Monday Read More »
We’ve talked about the Old Spice Guy commercials before, but just recently I saw Axe’s campaign. You know your meme is famous when your competitor tries to mimic you. I get where they’re going with this but I don’t think they’ll get the response they want. The Isaiah Mustafa spots were so wildly popular that
Old Spice Check-in Read More »
Most companies spend millions of dollars to make their brand memorable to consumers with one single ad campaign. However, one company is defying all advertising rules: GEICO. GEICO is currently running FOUR different ad campaigns at the same time. Out of the four campaigns, they have three different branded characters and three different campaign messages.
So, who has not heard of, used or experienced, in some way, the advances in mobile communications? With Smart phones like the iPhone, Blackberry and the Droid being a part of the mainstream, I find it hard to believe the average consumer has not had some sort of smart phone experience. The increased functionality of
Celebrity Endorsements of Apps and other Software, really? Read More »
First off, let me say that I am not a Microsoft fan. I don’t like Windows (except for 98 SE), their software, or the way they do business. But as someone with an absurdist sense of humor, I do like their marketing. I found the 180 different flavors of Windows Vista highly entertaining, as well
Newsflash: Tumbleweeds of cash rolling towards Redmond Read More »
According to a recent study published by Yahoo and MediaVest, the mindset of consumers is crucial to having online marketing success. Too often, media buyers and planners are so worried about reaching exact audiences that they end up ignoring the importance of consumer context and environment. In an era where engagement is becoming the standard
Respect Consumer Mindset Read More »
I’m sure by now you’ve noticed the different logos that Google has released on special days such as holidays, major events, anniversaries of inventions and famous birthdays. What you may not know is that these logos actually have a name. They are called “Google Doodles” and Google has a staff of artists whose only job
We have a lot of Mad Men fans here at CurrentMarketing. I’m late to the party and I’ve just started watching the first season. I’m in love already. I’m also a lover of fashion and haute couture. Never mind the fact that I’d never be able to afford it or that it’s not practical for
Reality mirrors media fiction Read More »
You probably can’t remember the last time you used Yahoo for online search. Today, more than 70% of all online traffic runs through Google. Coupled with the rise of Microsoft’s Bing, I wonder how much longer Yahoo will be able to stay afloat? Although Yahoo’s reign as king of search is over, there is still
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Ed brings 15 years of traditional and digital media sales experience to the agency, giving us a perspective most agencies don’t have. When he’s not working or seeking new knowledge, Ed hangs out with his wife, two kids, two dogs, one cat, and a hamster. And yes, the cat and hamster are best friends.
