I’ve been thinking about that now-famous line from Michael Jordan this week, since I’ve spent quite a bit of time ruminating on the subject of celebrity endorsements. It was this article from The Independent that got me going. It’s a piece on the subject of “disgrace insurance”, a product created for advertisers for those times […]
Republicans Buy Sneakers Too Read More »
McDonalds has set off a fast food frenzy with the return of their McRib sandwich. The popular sandwich usually appears on the menu in a variety of restaurant locations, at different times and never stays around very long. However, as of November 2, the McRib is being offered at most of the McDonald’s throughout the
In an effort to appeal to all present day shoppers – Baby Boomers, Gen X and Gen Y – mature brands often need to refresh their image, including their slogans, jingles, and mascots. While Gen X and Gen Y generation consumers demand to be engaged and feel connected, the brand has a daunting task of
Brand maturation…with the times Read More »
While in Denver for the Great American Beer Festival, I noticed an emerging trend in the Craft Beer industry. Cans! Maui Brewing Company and Oskar Blues Brewing are two breweries that only package their beer in cans. As a self-professed “beer geek,” I must admit that when I first heard this I turned up my
My stash of clients is nearly 100% b-to-c, so you can imagine that Black Friday’s rapid approach has me running circles around this place. A curious trend has emerged this year and our clients have proven to be no exception: Pre-Black Friday sales. Most retailers point all of their guns at the rabid shoppers who
Just Another Manic Monday Read More »
We’ve talked about the Old Spice Guy commercials before, but just recently I saw Axe’s campaign. You know your meme is famous when your competitor tries to mimic you. I get where they’re going with this but I don’t think they’ll get the response they want. The Isaiah Mustafa spots were so wildly popular that
Old Spice Check-in Read More »
Most companies spend millions of dollars to make their brand memorable to consumers with one single ad campaign. However, one company is defying all advertising rules: GEICO. GEICO is currently running FOUR different ad campaigns at the same time. Out of the four campaigns, they have three different branded characters and three different campaign messages.
So, who has not heard of, used or experienced, in some way, the advances in mobile communications? With Smart phones like the iPhone, Blackberry and the Droid being a part of the mainstream, I find it hard to believe the average consumer has not had some sort of smart phone experience. The increased functionality of
Celebrity Endorsements of Apps and other Software, really? Read More »
First off, let me say that I am not a Microsoft fan. I don’t like Windows (except for 98 SE), their software, or the way they do business. But as someone with an absurdist sense of humor, I do like their marketing. I found the 180 different flavors of Windows Vista highly entertaining, as well
Newsflash: Tumbleweeds of cash rolling towards Redmond Read More »
According to a recent study published by Yahoo and MediaVest, the mindset of consumers is crucial to having online marketing success. Too often, media buyers and planners are so worried about reaching exact audiences that they end up ignoring the importance of consumer context and environment. In an era where engagement is becoming the standard
Respect Consumer Mindset Read More »
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With over 20 years of media buying experience, Adam Forsythe combines strategic insight with data-driven precision to connect brands with their ideal audiences. His expertise spans digital, social, and traditional media, allowing him to craft balanced, results-oriented campaigns that drive measurable ROI. Known for his collaborative approach and strong industry relationships, Adam consistently delivers value through thoughtful planning, smart negotiation, and performance optimization.
