Dilemma: You wish to reap the benefits of a strong personal social media presence but solely use Facebook. You’ve tried Twitter and it isn’t your thing. You’ve considered a blog but aren’t sold on it yet. What should you do? First, understand that Twitter isn’t right for everyone. The 140 character limit can be intimidating, […]
Avoid the PANIC! Get to know the microblog! Read More »
Like medicine, marketing follows its own sort of Hippocratic oath. Rule #1 is: Do no harm. But it’s a rough and tumble world out there. Just like people, brands take hits, and when they do it’s frequently a marketer’s job to staunch the bleeding, bind the wound and recommend therapy. I’ve been musing on this
Brands on Life Support Read More »
It’s 7:14 am on Wednesday morning, and I promised I’d have a blog written before our daily “Jolt®” meeting (8:43 am, thank you very much!). It was decided yesterday in our internal PR meeting. Seems our agency tome, “Undercurrent” has been starved of content lately. We’re screaming busy here, growing like crazy, and running hard
Making Time to Blog Read More »
How does one begin to process twenty plus sessions plus a book full of notes from South by Southwest Interactive? My choice, a word cloud, which gives greater prominence to words that appear more frequently in source text (a.k.a. session notes). A pretty accurate visual hierarchy of thoughts. As you can see from the prominent
It’s all about the benjamins, baby. And one of the biggest debates in social media centers around the question of where those benjamins will come from. Primarily, how will free platforms sustain themselves over time without advertising? So yesterday there was a lot of buzz over the SXSWi keynote with Twitter CEO Evan Williams (@ev).
The Lackluster Twitter CEO Interview Read More »
Brilliant. That pretty much describes my experience thus far at South by Southwest Interactive (SXSWi). Clearly I’m wearing the newbie badge when I say it but I can’t help but feel the brilliant juice pumping at the heart of SXSW. I know it’s hokey. I know it sounds like I’m shooting off unicorns and rainbows.
Growing up in New Orleans, I would often hear the phrase “Where ya at?” Chalk it up to that southern gumbo dialect of NOLA, but elsewhere in America the question would be “Where are you?” So I have a question for Super Bowl advertisers in the social media space, where WERE you? With all the
Where Ya At, #SB44 Socializers? Read More »
In our client relationships we typically have two types of business models. One model is that we become the Marketing Department for the business we serve. We meet weekly with the client—meaning key decision-makers like the CEO, CFO, COO, GM’s and DM’s or sales directors, depending upon their company structure. We work as a team
We need to be at the “Big Table” to be most effective! Read More »
I posed that question to the CurrentMarketing team this week, and while there was no consensus on what the emergence of Google Buzz will mean for Facebook, I got some very interesting responses. One one end of the spectrum was this: “Sorry, Google. There’s already an App for that. Facebook, twitter and Gmail all have
Google Buzz = Facebook Killer? Read More »
For me, the 3rd Quarter ads were mostly a disappointment, but maybe that was just because my Colts were starting the slide down to defeat. I’m going to break it down this year into three categories: Horrible, Boring, Awesome. Very fine-grained, right? Horrible E-trade Milk-A-What Commercial. I admit that the baby Lindsey popping out with
Hyper-Bole 2010: 3rd Quarter, or "GRISWALDS!" Read More »
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Ed brings 15 years of traditional and digital media sales experience to the agency, giving us a perspective most agencies don’t have. When he’s not working or seeking new knowledge, Ed hangs out with his wife, two kids, two dogs, one cat, and a hamster. And yes, the cat and hamster are best friends.
