We just celebrated 25 years of being a leading marketing agency in Louisville, Kentucky – an achievement of which we are all very proud! To commemorate this auspicious occasion, we have each poured through the volumes of websites we all visit frequently to glean industry knowledge, upcoming trends or competitor intelligence. Each day, we will […]
This ain't your daddy's bliggity-blog Read More »
As new media channels continue to emerge at such a fast pace, consumers are getting product information from more and more sources. Some remain traditional news sources like newspaper or TV, yet specialty and peer sources are becoming more important. How important? In the new world of editorial marketing, unbiased, third-party endorsement can be three
Rethinking Editorial Marketing Read More »
I started my SXSW Monday with a bang – Presenting Straight to the Brain. An excellent, knowledgeable moderator and three EXCELLENT presenters flooded the audience with solid presentation advice. There are some basic ideas that drive a good presentation: Out of a 20-slide presentation, the brain only remembers 3-4 slides. Look at a presentation more
SXSW Monday – no case of the Mondays for me! Read More »
Sunday was a curious SXSW day for me. I got a true sense for the community that is the event. I started the day by leaving my iPhone in a cab. Those of you who own an iPhone probably just a had a slight jump in your tummy thinking about losing your most prized possession.
Rawking Selection Sunday…in Austin, Texas Read More »
We just wrapped up our first day at South by Southwest interactive – what a whirlwind! Only 24 hours into it, I can only imagine what the next three days will have to offer. The panels were intriguing and the people I met were just about as interesting as the panels. Quick recap on my
Taking SXSW by storm Read More »
It’s been a while since we updated our blog and that’s because we are absolutely screaming busy! One of the projects we are launching today is a very cool interactive campaign for our largest client. We’ve called this “Margarita Madness” and it takes the form of an NCAA-style Sweet 16 bracket, pitting 16 of Tumbleweed’s
Sweet Sixteen just became even sweeter Read More »
Almost a year ago, two of our owners attended an industry seminar that focused on the topic of specialization. They came back from the trip and as part of the recap, started a discussion on how…or even should this idea of specialization…apply to CurrentMarketing. At the time, I was still living with the old school
Industry Specialization Read More »
It may just be that I was tired. It may just be that I was upset with commercials getting in the way of an exciting 4th quarter (that was awesome wasn’t it?). Or it may just be that I’m spot on, and the 4th quarter commercials seemed to have almost nothing redeeming about them. Did
Hyperbole Year II: 4th Quarter Wraps Up with lots of Ugly Read More »
For me, the third quarter ads were a hit-and-miss bunch this year. Coming off the Springsteen half time show, I was in a great mood and my wager (for entertainment purposes only) was still in play, so maybe that was why the “Heroes” spot featuring NFL stars played so well in my mind, even though
Hyperbole Year II: 3rd quarter, was that John Elway or a Clydesdale? Read More »
Thanks, Nick. You stay classy. The second quarter sounds like it was a little better than the first. I agree completely with Nick that movie trailers don’t count – big budgets and existing banks of footage don’t present any challenges for a Super Bowl ad. Nonetheless, I will see Star Trek and Up based on
Hyperbole Year II: 2nd quarter, chock full of Fake Punts Read More »
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Ed brings 15 years of traditional and digital media sales experience to the agency, giving us a perspective most agencies don’t have. When he’s not working or seeking new knowledge, Ed hangs out with his wife, two kids, two dogs, one cat, and a hamster. And yes, the cat and hamster are best friends.
