I couldn’t believe my eyes earlier this week. McDonald’s ran a commercial featuring Olympic Athletes who’ve been waiting and training for the Games all their lives. It was a spot that roped me in for a few seconds, and then they did what? They put a fried chicken sandwich in the Athletes’ hands. Oh my, […]
Olympic Athletes Eating What?!? Read More »
There’s a strange phenomenon taking place in the world today. Social networks https://twitter.com/, which were meant to connect people & foster friendships, are now being combed by companies searching for negative comments about their products/services. Blog alerts https://www.google.com/alerts notify CEOs when their companies are under scrutiny on the web. Call it web 2.0, call it
They say that 80% of Advertising-related RFP’s (Request For Proposal) are fixed. In other words, the folks at the organization already know which agency they are going with. And often they are staying with their current agency and are just conducting the RFP to satisfy some corporate rule. This pisses me off because folks on
RFP? Let Me Check My List. Read More »
That’s what it all boils down to — speaking to your customer on a one-to-one basis. I remember, while studying news writing and copy writing in college, the instructors — respected journalists and professionals teaching part-time — talking about one-to-one communication. “Yes, you’re looking at a camera and talking to thousands of people. But, you
One-to-One Marketing Communication Read More »
What’s with the constant over-bundling of goods and services to artificially inflate the price? Do they think we’re all THAT stupid? Satellite and cable television are a good example of why this bugs me. See, I’m a simple guy. I want a few news and sports channels, some neat HD adventure and travel channels, local
Just Give Me What I Want…or I'll Offer You 'Half' Read More »
We held our first public audition for television talent as part of a new campaign for Tumbleweed Restaurants and it was very enlightening! We spent two days in the restaurants personally inviting select patrons and then sent out press releases to several media outlets. We had no idea how many would come. And for two days I
I have developed a standard position about adopting and applying emerging developments in the marketing arena. It’s a position borne through observation of incredibly smart “failures” and illogically lucky “successes” and it’s rooted in the maxim that “Timing is Everything.” I want to be third. I could cite example after example of how my “Rule
Over the past few months we have become very adept at harnessing new media and emerging technology to tap into market segments that traditional mediums often don’t reach. Texting, Facebook pages, viral videos, podcasts and blogging are now normal elements in many of our marketing plans. We have an interactive team whose sole purpose is
Some Just Don't Get It. Read More »
OK, so I went on my social networking safari and thank goodness I didn’t adopt someone else’s opinion as my own. I chose to join only the social networks from “Top 10 Most Beautiful Social Networks” that suited me. I joined Pownce, Beautiful Society and Virb; all the while still a member of MySpace and
Pretty neat, pretty boring, pretty slow….. but just plain pretty? No! Read More »
What do you do if you own a business that manufactures widgets that nobody wants to buy because a). their perceived quality is not good and b). their basic maintenance has become too expensive to justify? If you’re Chrysler, you offer $2.99 a gallon gasoline for three years, guaranteed. That’s right. Like a gas bank,
What the Chrysler are they thinking? Read More »
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With over 20 years of media buying experience, Adam Forsythe combines strategic insight with data-driven precision to connect brands with their ideal audiences. His expertise spans digital, social, and traditional media, allowing him to craft balanced, results-oriented campaigns that drive measurable ROI. Known for his collaborative approach and strong industry relationships, Adam consistently delivers value through thoughtful planning, smart negotiation, and performance optimization.
