Marketing

5 Ways to Improve Your B2B Social Media Marketing Strategy

Leave a Comment / Marketing, Social Media /

Generally, social media marketing is thought of as relationships between businesses and consumers, dominating social media campaigns and content. However, social media can also contribute greatly to B2B marketers as well by providing increased website traffic, leads, and sales when leveraged properly. If you’re ready to supercharge your B2B social strategy, here are 5 ways […]

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OTT Media Channels: Why Advertisers Are Paying Attention

Leave a Comment / Marketing, Media /

When we think of OTT (Over-the-top) streaming today, we tend to think of its impact by circumnavigating the big third party providers and cable companies of the past. Now, consumers can directly watch the content they want to see, straight from the Internet, without the commercials and other old-school forms of advertising common with media

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April Showers Bring May Flowers: Transform Your Digital Marketing This Month

Leave a Comment / Marketing /

You know the time-old saying: “April showers bring May flowers.” It refers to the daily spring showers common in this month of transition. However, by the end of the month, the sun is shining more, and the hint of summer is in the air. You can have that kind of transformation for your digital marketing

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Current360 - Winter Wonderland Blog

Winter Wonderland: Three Ways to Leverage Winter in Your Marketing Campaigns

Leave a Comment / Marketing /

The recent warm spell notwithstanding, Winter is still upon us and the frosty temps are sure to return. And following the holiday excitement and ushering in of the New Year, we’re sometimes slow to throw off the wintry slump, just doing our best to make it until springtime is here for good. Since everyone will

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Current360 - blog - social media trends

5 Social Media Marketing Trends to Shape 2018

Leave a Comment / Internal Marketing, Marketing, Media, Social Media /

The New Year is officially upon us. It’s time to reflect on the new and improved tools, resources, and innovative ideas–just on the horizon–that will come to shape how brands interact with and market to consumers during 2018. In order to resonate with consumers through social media marketing, it’s worth considering that: content is more

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Current 360 - what movie monster is your brand like?

If Your Brand Were A Movie Monster, Which One Would It Be?

Leave a Comment / Branding, Marketing /

A commonly used marketing strategy is that of the Brand Archetype. There are 12 archetypes on which brands can base their communication style, aspirational consumer perception and engagement outreach. With the Halloween season upon us, let’s take a look at these archetypes under the paradigm of famous movies monsters and explore their strengths and weakness.

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Ed Sharp

Ed brings 15 years of traditional and digital media sales experience to the agency, giving us a perspective most agencies don’t have. When he’s not working or seeking new knowledge, Ed hangs out with his wife, two kids, two dogs, one cat, and a hamster. And yes, the cat and hamster are best friends.

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Chaney is a talented and accomplished designer and illustrator, who has expanded his skill set to include motion graphics and video editing. With nearly a decade of experience, his client work includes Waterstep, Baptist Health, the Archdiocese of Louisville Catholic Schools, First Harrison Bank, and many more
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