We just wrapped up our first day at South by Southwest interactive – what a whirlwind! Only 24 hours into it, I can only imagine what the next three days will have to offer. The panels were intriguing and the people I met were just about as interesting as the panels. Quick recap on my […]
Taking SXSW by storm Read More »
It’s been a while since we updated our blog and that’s because we are absolutely screaming busy! One of the projects we are launching today is a very cool interactive campaign for our largest client. We’ve called this “Margarita Madness” and it takes the form of an NCAA-style Sweet 16 bracket, pitting 16 of Tumbleweed’s
Sweet Sixteen just became even sweeter Read More »
It may just be that I was tired. It may just be that I was upset with commercials getting in the way of an exciting 4th quarter (that was awesome wasn’t it?). Or it may just be that I’m spot on, and the 4th quarter commercials seemed to have almost nothing redeeming about them. Did
Hyperbole Year II: 4th Quarter Wraps Up with lots of Ugly Read More »
For me, the third quarter ads were a hit-and-miss bunch this year. Coming off the Springsteen half time show, I was in a great mood and my wager (for entertainment purposes only) was still in play, so maybe that was why the “Heroes” spot featuring NFL stars played so well in my mind, even though
Hyperbole Year II: 3rd quarter, was that John Elway or a Clydesdale? Read More »
Thanks, Nick. You stay classy. The second quarter sounds like it was a little better than the first. I agree completely with Nick that movie trailers don’t count – big budgets and existing banks of footage don’t present any challenges for a Super Bowl ad. Nonetheless, I will see Star Trek and Up based on
Hyperbole Year II: 2nd quarter, chock full of Fake Punts Read More »
Believe it or not, I completely missed this year’s Super Bowl. Looked like a classic Super Bowl ending, but with the ice storm, my cable and Internet were out for a more than a week. And I just wasn’t in the mood to venture out on a winter night, not having a dog in that
Hyperbole Year II: First quarter brand blahs Read More »
Form has truly followed fiction, Minority Report style: Neuroscience Marketing As marketers, we are exceedingly interested in identifying exactly which consumers are our core customers. Right now, we can do this with a reasonable sophistication. We work in a fairly actuarial environment – if “these kinds of people” tend to buy our product, we find
The future of marketing is here…almost Read More »
While businesses are universally tip-toeing into 2009 — including so many in the marketing trade – the communicators here at CurrentMarketing are sprinting excitedly into the new year. It’s an electrifying time to be in this industry in spite of the economic climate. Or maybe I should say more exciting because of the economic climate.
…but, I don’t care. Socialmention.com is totally and ridiculously cool. I am monitoring online chatter, of ANY sort, about our clients’ brands. Blogs, Microblogs, Bookmarks, Images, Video…you name it, socialmention tracks it for me. Combined with my new TweetDeck (thank you, Bouv), I feel like a virtual steel trap – nothing is getting past me!
MarketingProfs has released the results of a study of 600+ of its members in which they asked a series of questions about spending for 2009. No surprise that the economy has stymied spending even in 4th quarter and into 2009. I’m extremely pleased to see that their prediction is that the economic situation will expedite
2009 projections take us closer to digital, FINALLY Read More »
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Ed brings 15 years of traditional and digital media sales experience to the agency, giving us a perspective most agencies don’t have. When he’s not working or seeking new knowledge, Ed hangs out with his wife, two kids, two dogs, one cat, and a hamster. And yes, the cat and hamster are best friends.
