So, let’s say you own a pizza franchise that wants to sell, well, more pizza. Your franchisees have been pouring hundreds – maybe thousands – of dollars into an ad network or other digital advertising company. “We’ll get you millions of impressions on all the best sites!” they promise. But sometimes it’s not enough to […]
Programmatic Buying: This Explanation May Make You Hungry Read More »
In the very near future, Programmatic will do for media buying what desktop publishing did to T-squares and marker carousels. Meanwhile, Flash-dependent content will join 8-track tapes as a fading memory as HTML5 continues to shove it to the margins. Although I have no crystal ball, I recognize history when it repeats itself. First to Programmatic. While
The Rise of Programmatic and the Death of Flash Read More »
It’s no secret the advertising landscape has seen some drastic changes of late. Digital is here and it’s here to stay. The digital advertising medium is being incorporated more strategically within traditional media plans, and advertisers are beginning to see that it plays well with others. What’s not so apparent to advertisers is the return
Don’t ‘Write the Book’ on Digital Advertising Read More »
What animal would win in a fight between a tiger and a gorilla? This was the topic of discussion during today’s lunch at our agency’s studio table. After much debate and discussion—considering the size, strength, weight and abilities of each animal (e.g. claws vs. opposable thumbs)—the table was at a stalemate. There’s no doubt both
The Animal Kingdom of the Cable Industry Read More »
Thirty-one years ago a four-year-old Mark Neu tuned into the “Dream Game.” This week the NCAA basketball tournament gods have once again brought us, what some are calling, “Dream Game II.” The original dream game—played in 1983—featured Louisville and Kentucky men’s basketball teams—a matchup that hadn’t gone head-to-head in twenty-four years. I was able to
March Madness Marketing Trap? Read More »
For those of you born since our Agency was founded in 1984, let me start by educating you about the band known as Steppenwolf. According to Wikipedia, they were a rock group formed in late 1967. They had 8 gold albums (yes, vinyl) and six top forty hits, the most popular of which was “Born
The Steppenwolf Theory Read More »
If I were an advertiser running spots at your local cinema, I might be afraid of the fact that over half of Americans now have smartphones. Instead, a group of studious people at a university in Germany think advertisers should be afraid of – popcorn! A study that has been released this week indicates that
Can You Hear Over the Popcorn? Read More »
I recently submitted a change of address with United States Post Office, and I was really surprised at all the third-party solicitations I received. I did it online, and the first step was to sign up for junk-mail! Apparently catalogs and other mailers do not get forwarded on. I didn’t mind that, I like
CBS Outdoor’s marketing department has gathered some “before and after” examples of outdoor bulletins that have been given a facelift through the use of extensions and the less is more approach to copywriting. The second version of the Aceworth Art Fest board does a great job of communicating exactly what needs to be communicated…the name,
Next time you are flipping through you favorite magazine and are annoyed with all the ads you have to get through just to read the content, you better check yourself! If it wasn’t for those ads you wouldn’t be able to afford your favorite magazine, like one of my favorites, Vogue. There is currently
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With over 20 years of media buying experience, Adam Forsythe combines strategic insight with data-driven precision to connect brands with their ideal audiences. His expertise spans digital, social, and traditional media, allowing him to craft balanced, results-oriented campaigns that drive measurable ROI. Known for his collaborative approach and strong industry relationships, Adam consistently delivers value through thoughtful planning, smart negotiation, and performance optimization.
