I recently read quite a few articles that could soon change how we look at purchasing commercial air time! Last year, Dish Network introduced the “Hopper”, a DVR device that is driving major television networks crazy, and has even stirred up large lawsuits! At the press of a button, the Hopper allows viewers to completely […]
Device Evolution Impacts Media Buying Strategies Read More »
We know there is a lot of strategy that goes into media planning and placement. Which media will best reach our desired clients? What position will achieve the highest recall? Where can I put my message as consumers are making their buying decisions? All great questions that media buyers strategically plan out leading up to
When media placement doesn’t quite get placed as planned. Read More »
American Idol premiered to lower than anticipated ratings, especially given the Mariah vs. Nicki drama that viewers were anticipating. The premiere rating for A18-49 nationally was a 6.0, down 19% from last season’s debut. In fact, this season was the second lower premiere from the series. When was the lowest? 2002, before Idol blew up
Is American Idol still an Idol? Read More »
When you talk about advertising campaigns, it’s hard not to mention video. When you’re talking about video, it’s even harder not to mention the word ‘viral.’ It’s easy to be blinded by the dollar signs in your viral jackpot fantasy, but advertisers must beware the gamble. After all, you wouldn’t quit your job to pursue
Video Virality: Can Your Brand go ‘Gangnam Style?’ Read More »
The structure of dayparting has been described in television as an effective way for advertisers to reach different demographic segments throughout the day. With the media landscape and our audiences becoming increasingly fragmented, the old school of thought of dayparting goes out the door. When you thought of buying primetime, you considered families gathered around
Dayparting: Consider Behavior When Targeting Read More »
Those playing buzzword bingo throughout agency conference rooms this fall have no doubt racked up on the term “native advertising.” And depending on who you talk to, it has the potential to be the future and savior of digital advertising. So just what is this native advertising and what is all the fuss about? A
2012: The year of the Native? Read More »
One of my favorite TV shows right now is Suburgatory. I DVR it every week, and as horrible as this is, even though I work in marketing and advertising, when I play it back I fast forward right through the commercials. (I can hear the gasps of my colleagues now.) However, when I was watching
Time shift foils me again! Read More »
One of the most appealing features that Microsoft’s Explorer 10 browser promised users was that it would shield users from the advertisers that wanted to track them and serve up advertisements. Interestingly enough, the major ad lobby groups recently said they would actively ignore the “do not track” signal because, as a pre-set, it represents
DNT = Microsoft Fail Read More »
There’s no question reality TV is making its mark. You can’t turn the channel nowadays without seeing a show about “real people”. The genre has even been added as an Emmy Award category. Whether it’s about people renovating their home, competing for a runway show, or (even worse) flipping tables in evening gowns, I have
Relatively Real TV Read More »
On a recent trip to NYC, Times square in particular, one thing stood out to me loud and clear – advertising! It’s everywhere! It could be a sandwich board strapped to a vendor walking, flying past you on top of a cab, a video in a massive lighted display, and the list goes on. A
"Mobile" advertising at its finest Read More »
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Ed brings 15 years of traditional and digital media sales experience to the agency, giving us a perspective most agencies don’t have. When he’s not working or seeking new knowledge, Ed hangs out with his wife, two kids, two dogs, one cat, and a hamster. And yes, the cat and hamster are best friends.
