One of my favorite TV shows right now is Suburgatory. I DVR it every week, and as horrible as this is, even though I work in marketing and advertising, when I play it back I fast forward right through the commercials. (I can hear the gasps of my colleagues now.) However, when I was watching […]
Time shift foils me again! Read More »
One of the most appealing features that Microsoft’s Explorer 10 browser promised users was that it would shield users from the advertisers that wanted to track them and serve up advertisements. Interestingly enough, the major ad lobby groups recently said they would actively ignore the “do not track” signal because, as a pre-set, it represents
DNT = Microsoft Fail Read More »
There’s no question reality TV is making its mark. You can’t turn the channel nowadays without seeing a show about “real people”. The genre has even been added as an Emmy Award category. Whether it’s about people renovating their home, competing for a runway show, or (even worse) flipping tables in evening gowns, I have
Relatively Real TV Read More »
On a recent trip to NYC, Times square in particular, one thing stood out to me loud and clear – advertising! It’s everywhere! It could be a sandwich board strapped to a vendor walking, flying past you on top of a cab, a video in a massive lighted display, and the list goes on. A
"Mobile" advertising at its finest Read More »
In May, Dish Network introduced its new Hopper DVR, which records the complete primetime schedules of the four major broadcast networks and allows users to watch the programming commercial-free the next day. Unlike traditional DVRs, there’s no need to set recordings or fast forward through commercial breaks. Instead, the Hopper automatically records every minute of
Dish Network’s New DVR Has Major Networks Hoppin’ Mad Read More »
Television upfronts are quite elaborate now that economic conditions are on the upward swing. Broadcast networks go all out to compete for the same advertising dollars. In past upfronts, it’s not out of the ordinary for networks to take jabs at one another, but this spring, it was quite different. In this spring’s upfronts, networks
Upfronts tie in social media Read More »
Technology is born and then it dies and a new technology replaces it. This has been true since humans learned to build fire for themselves nearly 2 million years ago. Personally, I am very happy that I don’t have to strike rocks together above a pile of dry brush to cook my dinner, and can
This year’s Miss USA pageant ventured into unchartered social media territories when they let the Twittersphere tweet in questions to ask during the dreaded question and answer portion of the competition. With 1,554 total tweets to the #askmissusa hashtag, the ultimate winner went to @ARTMME with the question, “Would you feel it would be fair
Did Twitter crown Miss USA 2012? Read More »
In my last post, I wrote about The “Mad Men” Effect, which discussed the impact the award winning drama has had on our industry. For this entry, I thought I’d take a look at another advertising-based television show that is generating some buzz. From the creators of “Mad Men,” AMC has created “The Pitch” described
The Pitch: Fact or Fiction? Read More »
As of midnight on Friday, June 1, 2012 Time Warner cable, who recently purchased Insight cable, was no longer carrying the Louisville Fox and MyNetwork TV affiliates, WDRB and WMYO. From the consumers perspective, what the H? All big companies are greedy and want more money. Don’t they know the economy still stinks and thousands
Time Warner + WDRB/WMYO = A Happy Media World Read More »
"*" indicates required fields
With over 20 years of media buying experience, Adam Forsythe combines strategic insight with data-driven precision to connect brands with their ideal audiences. His expertise spans digital, social, and traditional media, allowing him to craft balanced, results-oriented campaigns that drive measurable ROI. Known for his collaborative approach and strong industry relationships, Adam consistently delivers value through thoughtful planning, smart negotiation, and performance optimization.
