A common question that clients have about placing digital advertising is the question of is anyone actually going to see their display banner. Of course, the same can be asked about radio, television, outdoor, print and direct mail, but clients are a little more cautious about display advertising at times. To help answer that question, […]
Do display banners actually "display" to anyone? Read More »
Whether you work in the industry or not, everyone seems to love AMC’s hit television show “Mad Men.” After all, the critically acclaimed drama has won 15 Emmys and four Golden Globe awards. The series has also been known for its impact on society. “Mad Men” has inspired new trends in the way people dress,
The "Mad Men" Effect Read More »
With the rise of online ad spending, this is the first year that marketers are projected to spend more dollars toward online than print. According to a study by eMarketer, online advertising is expected to generate $39.5 billion in sales this year, which is a 23% increase from 2011. Magazines and newspapers combined are projected
Print publishers! Jump ship already! Read More »
In September, the Columbus Dispatch and Cincinnati Enquirer will shrink. Not the number of subscribers or number of employees this time, but rather the actual size of the papers. The Columbus Dispatch will begin printing the Gannett-owned Cincinnati Enquirer and sister publication, the Kentucky Enquirer on their new 3-around press, which is the first press
The Incredible Shrinking Newspaper Read More »
Unless my beloved Kentucky Wildcats are playing, I rarely find myself captured by a television. I am not one to follow television shows. Through college I could never understand friends who would lock themselves in for the night so they could catch a new episode of whatever the hottest medical or cop drama on TV
Kentucky, the storyline, not the stereotype Read More »
No matter how you feel about Rush Limbaugh, you can’t deny that he’s the biggest radio talk show host in America. He’s also the most popular, and for three hours a day, five days a week, he commands the attention of 14 million loyal listeners who trust him, agree with him, and are willing to
Radio-active: Should Advertisers Run from Rush? Read More »
comScore recently released a whitepaper entitled “It’s a Social World: Top 10 Need-to-Knows About Social Networking and Where It’s Headed.” The number eight “need-to-know” is that social networking leads in online display advertising in the US, but lags in share of dollars. In fact, social networking sites account for 27.7% of US online impressions and
Social Ad Dollars vs. Publisher Ad Dollars Read More »
Well, another BIG GAME (no copyright infringement here) is in the bag, along with the year’s cavalcade of ads….both good and bad. Okay, mostly bad. Too many cars. Too much beer. In the ads, that is. Here’s a quarter-by-quarter breakdown for your sweet, innocent eyes. Legend: Mannings = Standouts. Yay. Ads I liked. Bradys =
Cars! Beer! Cars! Beer! HYPERBOWL puts its 2012 stamp on cars! And beer! Read More »
A study from Ypulse, a youth-focused research firm, finds that 46 percent of college students watch TV on a television set most of the time, and the other 54 percent are watching online or on a mobile device. The study also found that more than 80 percent of college students said they can’t live without
The Freshman 15…minutes of TV, that is. Read More »
If you’ve ever been to a capabilities presentation with a top publisher site, you’re all too familiar with the claims that they have the most unique monthly visitors, have the highest number of monthly page views and offer the most prestigious site list. Even more a seasoned buyer, there is a lot of data to
Media Metrix in the House Read More »
"*" indicates required fields
With over 20 years of media buying experience, Adam Forsythe combines strategic insight with data-driven precision to connect brands with their ideal audiences. His expertise spans digital, social, and traditional media, allowing him to craft balanced, results-oriented campaigns that drive measurable ROI. Known for his collaborative approach and strong industry relationships, Adam consistently delivers value through thoughtful planning, smart negotiation, and performance optimization.
