This past week, a few of us here in the copywriting bullpen got into a discussion on the state of advertising. It was Angela T., our social media “Buzz Builder” who started it, calling to our attention a set of banners on the Spirit Airlines website. The banners were attempting to find humor in the […]
The Decline of Selling Read More »
I have often said that “just because I own a pipe wrench, that doesn’t make me a plumber.” Unfortunately, owning a computer makes a lot of people think they are a graphic designer. Putting aside the typical technical mistakes and bad clip art for a minute, let’s talk about what drives me (and most professional
A Font of Information: 5 typefaces that should just go away Read More »
OK, so you’re British Petroleum and you’ve destroyed habitats in the Gulf of Mexico. And in the process are killing birds, businesses and communities. Yeah, you blew it on the whole safe drilling and reaction plan things. But how are you handling the PR nightmare 100 times the magnitude of anything the John Wilkes Booth
Other Than That, Mrs. Lincoln, How Was The Play? Read More »
Exactly 13 months ago today, Wolfram|Alpha, a self-billed “Computational Knowledge Engine,” went online. It was hailed as a new type of search engine. Unlike Google or Yahoo!, Wolfram|Alpha wasn’t made to scan the entire web for relevant articles and content. Instead, it was built to deliver objective, factual data on the search topic as well
Knowing: What it’s Worth Read More »
About a year and a half ago, Google released its first public version of its browser Chrome. Since then I’ve switched from Safari to Firefox and installed countless add-ons to make my life as a web developer easier. Lately though, I’ve begun to question my browser of choice, Firefox. I know what you’re thinking: “Brandon,
Dr. Strangebrowser or: How I Learned to Stop Worrying and Love Chrome Read More »
As a newish resident, I thought it would be fun to shoot a few Louisville related questions to CurrentMarketing’s other recent transplant. So let’s see what Michigan native, Brian Solomon, has to say about the ‘Ville: AT: Best thing you’ve seen since moving here? BS: The junkyard. Well, it’s not a junkyard, it’s a yard
Only 1 out of every 9 scratch offs is a winner – that’s 11%. CurrentMarketing won 4 out of 10 of the coveted Hot Ten Awards from the Louisville Advertising Federation today – that’s 40%! That’s right, we’re more likely to win than a scratch off! Congrats to Meredith Will, Megan Snider, Angela Trumbaturi and
We're more likely to win than a scratch off! Read More »
When it comes to purchasing the latest and greatest gadgets, I’m not exactly the first in line. However, when it comes to a new fashion trend, my ears to perk up and I usually do rush to get in line. I must say that I migrated to the wonderful world of skinny jeans a bit
Just in case that iPad gets too heavy to carry… Read More »
Things are underway at the D8 Conference in Rancho Palos Verdes, California and it will be a very telling 3 days. Almost everyone who is anyone in shaping the digital landscape is on hand, from Steve Jobs to Mark Zuckerberg. We’ll hear a lot about “what’s next” and those of us in the marketing community
Fresh off my graduation from Ball State University’s renowned advertising program, I found myself as the newest member of the media department here at CurrentMarketing. Textbooks were replaced with job numbers and clients soon replaced professors. Although change is good, it can also be overwhelming when you’ve spent the last four years cramming for exams
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Ed brings 15 years of traditional and digital media sales experience to the agency, giving us a perspective most agencies don’t have. When he’s not working or seeking new knowledge, Ed hangs out with his wife, two kids, two dogs, one cat, and a hamster. And yes, the cat and hamster are best friends.
