While attending a recent Louisville UX meetup, I was lucky enough to demo Google Glass, Google Cardboard (a virtual reality device), various smart watches, as well as take a sneak peek at an app being developed for the yet to be released Apple Watch. My biggest takeaway? Your device’s feature-set had better be need-based and […]
Need > Neat: The UX of Wearables Read More »
One thing that good SEO practices and livestock care have in common is that response time is critical to the success of both. While this comparison may seem like a stretch, I found a few similarities during a recent website project. Max-Strum bovine colostrum supports muscle health, weight gain, intestinal health and greater endurance in
The most underappreciated component of success Read More »
Search Engine Optimization (SEO) is a term thrown around a lot these days, and it has become a capability many advertising agencies and digital media firms are touting to enhance your brand’s presence online. But what is SEO? And what does it do for your brand? Through a series of blogs, we’ll give you a
SEO: A Beginner’s Guide To Industry Terminology Read More »
Not long ago, the terms Penguin and Panda moved out of the realm of cute, cuddly animals and into our SEO lexicon with ruthless and devastating affect. Swinging swords of change, these algorithms chopped many (illegitimately) high-ranking sites down from their perches on the top SERPs. It was a turbulent time in the world of
Cuddly Animals, Deadly Results Read More »
If you work with or seek to outsource work to web developers, it’s crucial that your head doesn’t explode when they start talking about HTML & CSS. Instead, we non-coders must embrace this foreign language just the same as other pioneering industry terminology, like programmatic media buying or content marketing. If not, we risk being left
5 Reasons Why Non-Coders Should Know HTML & CSS Read More »
Recently, I got the opportunity to participate in Startup Weekend Louisville as a developer. Startup Weekend is a 54-hour event where developers, designers, marketers, product managers and startup enthusiasts come together to share ideas, form teams, build products, and launch startups. It’s an amazing event. DAY ONE On the first day, the program began by allowing
2014 Startup Weekend Louisville Recap Read More »
Apple fanboys have been begging for a smart watch forever. Tuesday, Tim Cook and his team finally granted their wish by unveiling the Apple Watch. Of course, thanks to the countless Blog writers who are determined to be the first to leak any news, it came as little surprise. (On a completely unrelated side note,
It’s about time: Apple releases Apple Watch Read More »
This is the chapter where the real fun starts. Your introduction to the Rails Console. Consider this console as the worry-free sandbox you used to play in as a child. If you built your mote wrong, you could simply kick sand back into it or walk away. With the Rails Console, if you get your
Ruby on Rails Chapter 4: Rails Flavored Ruby Read More »
Ruby on Rails Blog Series Welcome back to our Ruby on Rails blog series. In this chapter we create some of the more “static” pages of our sample microbloging application. They aren’t truly static as they have some dynamic elements, but their functionality could mainly be accomplished through HTML. Test Driven Development (TDD) We are
Ruby on Rails Chapter 3: Test Driven Development Read More »
One of the most exciting things about working in advertising today is the fact that our messages can be distributed across so many different mediums. However, with these seemingly endless distribution formats and opportunities for creativity, comes the challenge of keeping up with the constantly evolving possibilities. At Current360, we confront this challenge with a
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With over 20 years of media buying experience, Adam Forsythe combines strategic insight with data-driven precision to connect brands with their ideal audiences. His expertise spans digital, social, and traditional media, allowing him to craft balanced, results-oriented campaigns that drive measurable ROI. Known for his collaborative approach and strong industry relationships, Adam consistently delivers value through thoughtful planning, smart negotiation, and performance optimization.
