For decades, celebrities have appeared in front of the camera for all kinds of advertisements. However, it wasn’t until recently that I noticed the same is true for celebrities appearing behind the camera, too. When I first saw this spot during the 2012 Oscars, I thought it was cute, heartfelt, and had a strong tie […]
Celebrity Endorsements, Behind the Camera Read More »
I’ve heard horror stories of co-workers iPhones falling into the toilet… I didn’t ask. Or dropping out of a shirt pocket and into the sink while washing their hands. It’s enough to give an iPhone user the cold willies. Internet remedies abound like placing a soggy iPhone into boxes of uncooked rice or in a
Take your iPhone scuba diving if you want! Read More »
A family member and fellow creative, Amanda Sayles of “Some Beautiful Things,” recently turned me on to Paper by 53. I was instantly hooked. I love to draw and write and well, this app allows for both. The opening demo video shows you exactly how to use Paper by 53. That made my first thoughts
“Wait a second,” – we say that all the time, but according to a recent New York Times article, waiting a second for a web page to load is just too long. Subconsciously, human beings don’t like to wait and according to Google, load speeds longer than a blink of an eye – or 400
400 Milliseconds, or the Blink of an Eye Read More »
I am not the one that runs our social media here at CM, but I just read an interesting article that I will pass over to them. In The Brutal Truth about Social Media, the author suggests that most people friend or became a fan of a brand because they want to hear from them
Social media: The Brutal Truth Read More »
These days it seems that advertisers are turning to animals for star roles in television commercials- DirecTV and Geico are among them. In the DirecTV spots, a rich, Russian man shows off his miniature giraffe. The advertisers have even taken it as far as creating a website that has fake information about the species. The
If any of you were part of the 111.3 million (source: Nielsen Co.) that tuned into the Super Bowl, there’s a chance you saw the commercial for the Chevy Sonic which featured the car doing some amazing stunts. I was unaware at the time, but the commercial features actual clips from the band OK Go’s
Product Placement to the Extreme! Read More »
We all know the alerts of social media use our eyes and ears, but soon you could add your nose to that list! A British research team is introducing “Olly,” a small white device that will puff your favorite scent in line with tweets, comments, and pings! Although I wasn’t around for the unsuccessful “Smell
The geeky side of the internets is all a flutter over Mark Zuckerburg’s status update with news that Facebook is purchasing Instagram for one billion dollars. 1,000,000,000. I had to double check with Google to confirm how many zeros are in a billion (not Bing, zing!). Ok, so I kid. Regardless, one billion dollars is
Why did Facebook pay one billion dollars for Instagram? Read More »
With the rise of online ad spending, this is the first year that marketers are projected to spend more dollars toward online than print. According to a study by eMarketer, online advertising is expected to generate $39.5 billion in sales this year, which is a 23% increase from 2011. Magazines and newspapers combined are projected
Print publishers! Jump ship already! Read More »
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With over 20 years of media buying experience, Adam Forsythe combines strategic insight with data-driven precision to connect brands with their ideal audiences. His expertise spans digital, social, and traditional media, allowing him to craft balanced, results-oriented campaigns that drive measurable ROI. Known for his collaborative approach and strong industry relationships, Adam consistently delivers value through thoughtful planning, smart negotiation, and performance optimization.
