It’s been a while since my last update but here is where I am. So far I have taken some reference shots of an actual Yoplait® cup (thanks Donovan and Studio Nulu) and created a rough, :06 sec mockup of the spot. The more I work on it, the more subtleties emerge from the original […]
Recreating the Yoplait® Spot, Part II Read More »
Sorry, fellow agency friends, this entry isn’t for you. It’s for those of you who want to issue an RFP – public and private sectors alike. You can get the most out of your potential agency partners if you’re willing to create a little healthy competition amongst the crowd. A little secret about agency folks
How to Succeed at the RFP Process Read More »
If you’re an active member of the Twitterverse, you’ve had that self-gratifying moment when someone publicly agrees with you and rewards you with the coveted re-tweet. Twitter is the biggest conversation in the world and with everyone speaking at once, getting a direct response from someone across the room can be a big deal –
OMG! Guess Who Re-Tweeted Me? Read More »
The Final Four is set. Fans of Louisville, Syracuse, Michigan and Wichita State are doing everything they can to support their team in the championship stretch. For many, that means shelling out for commemorative Final Four apparel. My husband Ben, a big time Cards fan, was particularly excited at the opportunity to finally get some
The Basketball Brand Battle Read More »
So I’m starting a new band, and as many of my fellow Bulbs will attest, I’ve been trying to think of a good name for months. Thankfully, working with a group of such creative minds yields solid name suggestions daily, but I’ve yet to come across the one. Still, despite my lack of success, the
Bands & Brands: What’s in a name? A lot. Read More »
Recently I decided to give Twitter’s newest acquisition, Vine, a try. For those not in the know, Twitter describes Vine like so: “Vine is a mobile service that lets you create and share short looping videos. Videos you post to Vine will appear on your Vine profile and the timelines of your Vine followers. You can
Vine – Get on Board Read More »
Fans love the little German, Schmitt Sohne Wines’ International Wine ambassador. So to activate his brand advocates and encourage their online word-of-mouth power, we launched a campaign that allowed his fans to get their hands on the little guy –– quite literally. The Basics Visitors to littlegerman.com can request a free “full size” little German by
Social Media Campaign Case Study: Flat little German Read More »
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With over 20 years of media buying experience, Adam Forsythe combines strategic insight with data-driven precision to connect brands with their ideal audiences. His expertise spans digital, social, and traditional media, allowing him to craft balanced, results-oriented campaigns that drive measurable ROI. Known for his collaborative approach and strong industry relationships, Adam consistently delivers value through thoughtful planning, smart negotiation, and performance optimization.
