How excited do you think Mr. Copywriter was when he was assigned to write the description of their newest Zappos gear, The Sh-t Product? For those who haven’t heard, Kanye West was sh-t talking once again and this time about Kentucky’s own shoe mogul, Zappos. A well-spoken West was quoted saying, “I got into this giant […]
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Based on the “Hottest Commodity” title I bet you thought this post would be about my newest shopping discovery or the the way a fashion brand rolled out their latest collection. TRICKED YA! Excellent customer service these days may be seen to some as a commodity. Can you recall a recent customer service experience
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Given that yesterday was a small victory for the social media world as Oxford Dictionary declared “selfie” the word of the year…I thought I’d write a blog geared towards Social Media. Everyone is so eager to be connected to their friends, family, and other social circles by “checking in” at a location…by “sharing” information…by
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I am not talking about air conditioning (AC), but a new look at Atlantic City (AC). When most folks hear Atlantic City they think gambling and night life. AC wanted to change this perspective and launched a traveling road show to bigger cities for folks to enjoy first hand other things AC has to
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First of all, I will say the NBA has not made any indications or public announcements saying the new sleeved jersey designs are making way for advertising opportunities. So you might say, “Michael, how could you possibly draw such a farfetched, cockamamie conclusion?” It’s not so cockamamie and here’s why: updated jerseys simply have
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Brooks Brothers, a high-end retailer known for their tailored suits and classic menswear, will soon be serving up more than just clothes. They’re set to open a three-story steakhouse early next year. Guess where? Just around the corner from their flagship store in Manhattan. This may seem like a disconnect, but several retailers have
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My latest post is all about the Benjamins, baby, and for those of you who are getting bored of staring at their same old hundred dollar bills – good news! There’s a new hundo in town. Benjamin Franklin is finally getting the facelift he deserves! These freshly designed $100 bills started making their way
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With over 20 years of media buying experience, Adam Forsythe combines strategic insight with data-driven precision to connect brands with their ideal audiences. His expertise spans digital, social, and traditional media, allowing him to craft balanced, results-oriented campaigns that drive measurable ROI. Known for his collaborative approach and strong industry relationships, Adam consistently delivers value through thoughtful planning, smart negotiation, and performance optimization.
