Things are beautiful here at Bakery Square. Happy yellow Mums and bright new umbrellas brighten the courtyard. The harvest moon has past and the season is shifting into Fall. The temperature outside is perfect, which wakes up nostalgia for my west coast roots. It’s a great time to be in Louisville for outdoor concerts […]
Fall at Bakery Square Read More »
I recently submitted a change of address with United States Post Office, and I was really surprised at all the third-party solicitations I received. I did it online, and the first step was to sign up for junk-mail! Apparently catalogs and other mailers do not get forwarded on. I didn’t mind that, I like
A few weeks ago, I was sitting at Tumbleweed’s bar about to order a margarita when I noticed a few names in the liquor section I’ve never seen before. No, I’m not talking about Jose Cuervo or Don Eduardo – try George Clooney and Justin Timberlake! These guys are not only gorgeous, rich, talented,
The latest celebrity craze is… tequila? Read More »
Kate Spade introduced her younger sister — Kate Spade Saturday — to the world in June ’13, and she’s taking the Kate Spade “Live Colorfully” philosophy to a whole new level. Saturday is a younger, fresher, more casual and affordable brand perfect for a younger, fresher, more tech-savvy demographic. Following its launch online, Saturday debuted a
A window into the future of Saturday shopping with Kate Spade Read More »
CBS Outdoor’s marketing department has gathered some “before and after” examples of outdoor bulletins that have been given a facelift through the use of extensions and the less is more approach to copywriting. The second version of the Aceworth Art Fest board does a great job of communicating exactly what needs to be communicated…the name,
My wife is really good at identifying voices. During every animated movie and TV commercial we watch, she lords it over me. “Do you know who that is?” It’s maddening, because I always recognize the voice, but not the identity. It’s like the itch of a lost limb. I know it, but when I
As an NFL fan (Go Colts!) that just happens to be a woman, I have a tendency to roll my eyes at the commercials that I’m accustomed to seeing every week during game day. Scantily clad women in commercials are everywhere. I get it. Men are the primary audience (but not by much!) and
NFL: The F stands for female Read More »
Next time you are flipping through you favorite magazine and are annoyed with all the ads you have to get through just to read the content, you better check yourself! If it wasn’t for those ads you wouldn’t be able to afford your favorite magazine, like one of my favorites, Vogue. There is currently
The fight against breast cancer is a cause that is close to the hearts of many of us here at Current360 and our client Schmitt Sohne USA. So when Schmitt Sohne, importer of RELAX Wines, expressed their desire to do something to help fight the fight we were excited and honored to assist with
#RELAX4TaTas – Relax Wines Supporting The Cause Read More »
I watched a segment on the Saturday Morning Early Show on the growing popularity of audio books. They even made mention that a lot of authors are thinking of doing audio books instead of having their stories published in print. I can remember back in my childhood, how important it was to read a
Audio Books: Boon or Bane? Read More »
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With over 20 years of media buying experience, Adam Forsythe combines strategic insight with data-driven precision to connect brands with their ideal audiences. His expertise spans digital, social, and traditional media, allowing him to craft balanced, results-oriented campaigns that drive measurable ROI. Known for his collaborative approach and strong industry relationships, Adam consistently delivers value through thoughtful planning, smart negotiation, and performance optimization.
