Hey guys, Brooke here—resident Word Doc at Current360 and first-time blogger. Not surprisingly, I’ve noticed that most of my coworkers’ blog posts are a combination of their personal interests and the ad world. Makes sense, right? Well, in an effort to not disrupt flow, I’ve decided to discuss idol worshiping on Instagram. Now hold up, […]
As a programmer new to Ruby who has recently debunked the command line tools issue when starting with Ruby on a Mac you are now ready to begin in earnest your Ruby on Rails or RoR (you know how us Geeks love our acronyms) coding career. The MVC programming pattern is used in Ruby
Ruby on Rails: The Beginning Read More »
Motion graphics have become a very popular vehicle for advertising. If you don’t know exactly what I mean by motion graphics, check out the video Apple commissioned. This caught my attention for various reasons. In terms of brand it seems to be spot on in trying to relate to the consumer emotionally. The animation
Motion Graphics That Move You Read More »
Working in media, if there’s one thing I love, it’s creative advertising. If there’s another thing I love, it’s data. Microsoft may be scratching both of my itches by the end of the year with their next generation video game console – Xbox One. The system is being touted by Microsoft as the “All-in-one
All in one… Xbox One Read More »
When I first started at an ad agency I’m pretty sure I only understood every other word that was spoken. The agency lingo had me all confused. Not to mention, there are some people around here (ahem, Kati Parrish) that like to make up words on the fly. There were many times that I
What the…? Agency lingo Read More »
Louisville’s third Startup Weekend is quickly approaching and looking for enthusiastic folks like you to sign up for 54 hours of entrepreneurial-fueled frenzy. Don’t think you fit the mold? Think again. I didn’t think I fit the mold but quickly changed my mind thanks to a convincing call for participants from Melissa Chipman at Let
3 Reasons to Attend Startup Weekend Louisville 3 Read More »
That’s what a restaurant in California is thinking. You’ve heard of wine sommeliers and the champagne of beers, well get ready for water sommeliers and the champagne of waters. This month, Ray’s & Stark Bar, located in Los Angels, debuted its 45-page menu dedicated to – wait for it – water. The menu features bottles
Is water the new wine? Read More »
I’m a creative person. We all are in different ways. Around this time last year I was perusing the web in search of videos to spark some sort of creative juices, and after almost an hour I realized that I had nothing to show for it. Was I better in anyway for watching 60
Process Makes Perfect Read More »
As the old song goes, “Everything Old is New Again,” even in this digital age.* With that in mind, I have discovered, while perusing the internet of course, that tintype photography is making a comeback, albeit a niche one. To the uninitiated, tintype photos were invented in 1851 by Frederick Scott Archer and came into
Tintype photography is making a comeback Read More »
Recently the phrase “Keep Calm and Carry On” has become all the rage. It ranges from every other post on Pinterest, to coffee mugs and t-shirts. The phrase has even been parodied and recreated. The first few were funny (“Keep Calm and Eat Cake”, “Keep Calm and Call Mom”), but then they got to
Keep Calm and Read This Blog Read More »
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With over 20 years of media buying experience, Adam Forsythe combines strategic insight with data-driven precision to connect brands with their ideal audiences. His expertise spans digital, social, and traditional media, allowing him to craft balanced, results-oriented campaigns that drive measurable ROI. Known for his collaborative approach and strong industry relationships, Adam consistently delivers value through thoughtful planning, smart negotiation, and performance optimization.
