The toughest lesson for marketers to learn when it comes to social media is it’s a conversation, not a lecture. As the organizers of the ING New York City Marathon learned, there is no opt out of this agreement either, even if you’re communicating through an email blast, not a social network. A few weeks […]
Building a social media community is a marathon, not a sprint Read More »
The Geek Suite is looking to expand and you could help me do that. To keep it short and sweet: You must read: How Not To Get Hired By The Bouv Please say something funny…please You must know these: HTML CSS JavaScript Photoshop (for slicing/dicing/etc) Would be nice if you know these: PHP SQL jQuery
Busy Geeks Are Busy Read More »
Has anyone else been getting a kick out of the Old Navy 80’s flashback commercials? The first featured Mayim Bialik and Joey Lawrence from the sitcom Blossom. The last couple have been 90210 themed, set in a high school, and star various cast members from the show. What’s interesting to me though, is whether or
Old Navy Blossoms into…irrelevance? Read More »
Recently Facebook decided to relaunch their iPhone app built natively with Objective-C. This is a departure from the so-called “hybrid” app they had before. It was partially native, but by and far a lot of the interface and data views were done in HTML5. But as most people said, it was slow and jittery. They
Nature Valley is giving their own twist on Google street view. For their new campaign, Trail View, Nature Valley has taken street view technology to some of America’s national parks in an attempt to bring awareness about the parks to people all over the world. Also, they want to find ways of using digital technologies
Street view…where there are no streets Read More »
Have you been to a Baseball game lately? Baseball as a spectator sport is more popular now than at any time in its great history. More than 70 Million fans attended Major League games last season. And minor league games are a huge draw as well – family friendly fun at a great value. Attending
Take me out to the ballgame! Take me out to the ads? Read More »
Yes, according to Tom Waddington, a developer from the website Cut Out + Keep. Waddington recently discovered code for an Open Graph ‘want’ button plugin in Facebook’s Javascript developer’s kit. The button would function similarly to the ubiquitous ‘like’ button that resides on tens of millions of pages across the Interwebs. Waddington claims the button
Is Facebook Testing a ‘Want’ Button? Read More »
First, the check was the safer way to pay than cash. Then, the debit card was the quicker way to pay than the check. Now, Google, Square, and other companies are working to make your cell phone the quicker way to pay, eliminating the need to carry a wallet at all. Man, I just geek
How your cell phone can replace your whole wallet Read More »
IE 10 will be the default browser that rolls out with Windows 8, and they announced that they will enable the “Do Not Track (DNT)” feature by default. DNT mode is a setting that allows users to stop web applications from tracking their online behavior – which also happens to be very valuable information for
IE 10 will make “Do Not Track” a default browser setting Read More »
A few days ago I came across an old skateboard in my brother-in-law’s basement. The first thing I did was take it out to the cul-de-sac out front and ride it around in the street. I will admit, my skate skills have left the building over the years. However, I am proud that I didn’t
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With over 20 years of media buying experience, Adam Forsythe combines strategic insight with data-driven precision to connect brands with their ideal audiences. His expertise spans digital, social, and traditional media, allowing him to craft balanced, results-oriented campaigns that drive measurable ROI. Known for his collaborative approach and strong industry relationships, Adam consistently delivers value through thoughtful planning, smart negotiation, and performance optimization.
