Is now finally the time? Can Hipstamatic capitalize on – what I feel like is – a deeper, more intriguing camera app? With all of the fuss about Facebook’s $1B purchase of much-loved Instagram, could the stars have aligned? First Things First I think the Hipstamatic UI needs some improvement. While quaint, the rear-of-camera view […]
All smartphone users have seen them – the annoying ads that clutter the apps we use. But with most smartphone ads being ignored by users, the ROI for advertisers isn’t great. When apps aren’t as interesting as they once were to the user, they stop using it altogether, then the ads are not being seen
Smartphone ads for your ears, not your eyes Read More »
Often when I talk about animation in movies or commercials and I mention mocap or traditional animation, people are generally confused as to what I am talking about. It’s understandable. Before I studied animation I had little knowledge to the differences between the two and how to recognize each. Now I pay much closer attention
Traditional Animation Vs. Motion Capture Read More »
Huggies Diapers can’t seem to win. Last year, it was the “Poop There It Is” campaign that was rated one of the top ten worst commercials of 2011. This year, they’ve managed to offend fathers everywhere with the “Have Dad Put Huggies To The Test” campaign. The commercial depicts fumbling fathers feeding, entertaining, and of
Hilarious or Horrendous? Read More »
After a couple of years of working with footage shot on a Canon 5D Mark II, we here at CurrentMarketing have nailed down a workflow using Final Cut Pro (v.7, the REAL FCP, not the iMovie Pro being developed as we speak) and a toolset that has proven to be quite useful. One of the
We got a hot mic here, hot mic Read More »
Normally, I’m not one to complain of grammatical errors. You can sometimes find me writing run-on sentences, forgetting commas and creating sentence fragments. Hey, I’m no copywriter. But as a designer, there is one grammatical error that gets me boiling: double spacing after a period. Now, I know there are many out there that say
Double or Single Space? Read More »
For decades, celebrities have appeared in front of the camera for all kinds of advertisements. However, it wasn’t until recently that I noticed the same is true for celebrities appearing behind the camera, too. When I first saw this spot during the 2012 Oscars, I thought it was cute, heartfelt, and had a strong tie
Celebrity Endorsements, Behind the Camera Read More »
I’ve heard horror stories of co-workers iPhones falling into the toilet… I didn’t ask. Or dropping out of a shirt pocket and into the sink while washing their hands. It’s enough to give an iPhone user the cold willies. Internet remedies abound like placing a soggy iPhone into boxes of uncooked rice or in a
Take your iPhone scuba diving if you want! Read More »
A family member and fellow creative, Amanda Sayles of “Some Beautiful Things,” recently turned me on to Paper by 53. I was instantly hooked. I love to draw and write and well, this app allows for both. The opening demo video shows you exactly how to use Paper by 53. That made my first thoughts
“Wait a second,” – we say that all the time, but according to a recent New York Times article, waiting a second for a web page to load is just too long. Subconsciously, human beings don’t like to wait and according to Google, load speeds longer than a blink of an eye – or 400
400 Milliseconds, or the Blink of an Eye Read More »
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With over 20 years of media buying experience, Adam Forsythe combines strategic insight with data-driven precision to connect brands with their ideal audiences. His expertise spans digital, social, and traditional media, allowing him to craft balanced, results-oriented campaigns that drive measurable ROI. Known for his collaborative approach and strong industry relationships, Adam consistently delivers value through thoughtful planning, smart negotiation, and performance optimization.
