Ah tax season, time for crunching numbers, going through receipts and meeting that looming deadline of April 15th with the IRS. Sounds fun, right? Not so much. This year though, it may be fun! Or at least that is what Jackson Hewitt wants you to think with their ad campaign this tax season. Customers and […]
This Is How We Do It! Read More »
No matter how you feel about Rush Limbaugh, you can’t deny that he’s the biggest radio talk show host in America. He’s also the most popular, and for three hours a day, five days a week, he commands the attention of 14 million loyal listeners who trust him, agree with him, and are willing to
Radio-active: Should Advertisers Run from Rush? Read More »
I mentioned before that CurrentMarketing is an app making machine but just wanted to take a small blog post to update our progress. Since that post just two months ago, that 1 iPad app has inspired the same client to produce 3 or 4 more (I’ve lost count!). They aren’t in the app store because
This is more my opinion about reviewing commercials as a consumer than as a bookkeeper at a marketing agency. A couple of commercials that I’ve seen have left me to wonder how the featured product relates to the creative that represents it. 1. Mentos breath mints (Fresh maker) The scene: A girlfriend and her boyfriend
Please just tell me what you're saying! Read More »
Few digital art displays rival the beauty and complexity of the one found in the lobby of the Cosmopolitan Hotel in Las Vegas. Winner of the 2011 Cannes Lions Design Grand Prix, the Cosmopolitan Hotel lobby is home to the perfect blend of digital art and environment. The lobby is comprised of 8 square video
"It's not marketing. It's just art." Read More »
I recently ran across an article that I thought was interesting in regards to different media and the “consumption device” through which we see it. This was the analogy that caught my attention: CONSUMPTION DEVICE: MEDIUM 1. WEB BROWSER : WEB PAGE (a) telephone : phone call (b) smart phone : app (c) printed book
Web Page Consumption Device: Your Browser Read More »
Gamification (Gam-if-ication) noun 1 The use of game design techniques and game mechanics to solve problems and engage audiences. Some are calling gamification “the next big thing in marketing.” I have to ask, Is gamification really “the next big thing?” Or is it something that agencies and brands already offer that now has a hot
Is Gamification, “The Next Big Thing” in Marketing? Read More »
Each year around this time, my wannabe “inner fashionista” frantically scavenges style blogs and websites to stay constantly updated on the latest spring trends – unfortunately for me, it’s taken the Fashion world a hot minute & a half to cozy up with the budding technologies of our digital world. Thankfully, within this past year
Cutting-edge apps walk the runway for New York Fashion Week 2012 Read More »
We have two new friends at CurrentMarketing – The Duke of Goldington and Sir Goldshire! Yep, that’s right – TWO GOLD LOUIES!!! Congrats to our creative team for their work on the Masterson’s Catering logo and the Little German Polka Hero interactive game. Way to go, Arica, Rob, Steve and Brandon!
Meet our two new friends Read More »
Two separate campaigns earned CurrentMarketing two Gold Louie Awards on Friday. The awards, presented by the The Advertising Federation of Louisville, were for a logo designed for Masterson’s Catering, which won the Elements of an Advertising Logo Louie, and an online game for Schmitt-Sohne Wines, which brought home the Louie in Interactive Media or Online
CurrentMarketing brings home multiple Louie Awards Read More »
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Ed brings 15 years of traditional and digital media sales experience to the agency, giving us a perspective most agencies don’t have. When he’s not working or seeking new knowledge, Ed hangs out with his wife, two kids, two dogs, one cat, and a hamster. And yes, the cat and hamster are best friends.
