After the initial discovery phase with the client, a website moves right into design, right? Not in our minds. Two things happen immediately – we develop a complete site map and wireframe the entire user experience from start to finish. We use a piece of simple Air software for mocking up wireframes, which are then […]
A thought on the importance of the wireframe Read More »
Gap caused a huge internet uproar recently as its redesigned brand identity was revealed. Gone is the condensed serif face against the beep blue square that has emblazoned their store for decades. Replacing it, is a very bland, Helvetica type treatment with an oddly placed gradient blue square. Gap claim the square, is representative of
The gap in Gap's thinking Read More »
So I’ve been an avid gamer since 1982 when my parents bought my brother and me an Atari 5200. In the years since, I’ve spent far more time (and money) than I’d like to admit feeding my incessant urge to push buttons. But last night while watching TV I came across a video game advertisement
We’ve Come A Long Way Since Pac Man • • • • • Read More »
The process of rebranding a tarnished product is rarely an easy one. The process of rebranding a tarnished city, well that is NEVER an easy one. Cities are living, breathing organisms. There’s no one thing that makes a city what it “is.” If a city has a negative reputation, there are countless misconceptions to tackle,
Imagine you’re driving down the interstate and you see a cop on the shoulder up ahead. You can even see that he’s tracking your speed with a radar gun. What do you do? Most of us slow down and go the speed limit. You certainly don’t SPEED UP, right? Speeding up in front of a
Check your speedometer Read More »
We’ve talked about the Old Spice Guy commercials before, but just recently I saw Axe’s campaign. You know your meme is famous when your competitor tries to mimic you. I get where they’re going with this but I don’t think they’ll get the response they want. The Isaiah Mustafa spots were so wildly popular that
Old Spice Check-in Read More »
I recently began researching boutique (read; handmade, rare and expensive) guitars. Aside from just being a music gear nerd, I have recently made plans to study under a local luthier in order to realize a dream I’ve had for several years now – building guitars. It has been during this process of sketching and researching
A Long Lost Friend – Inspiration Read More »
Consistency is great, not only for consistency’s sake – too few companies truly understand the benefits of being consistent and the power that it has. Consumers sub-consciously rely on consistency for everything from easy recognition of their desired products on the shelf to maintaining their loyalty to a product. Newsweek released a slide show recently
Let's be consistent about consistency Read More »
Most companies spend millions of dollars to make their brand memorable to consumers with one single ad campaign. However, one company is defying all advertising rules: GEICO. GEICO is currently running FOUR different ad campaigns at the same time. Out of the four campaigns, they have three different branded characters and three different campaign messages.
As if my digital life couldn’t get any better, Google has now released its latest product – Google TV! What is Google TV, you ask? Glad you asked. Google TV is Google’s attempt at merging your TV life with your online life. I know what you’re thinking, “Hey, my cousin used to have Web TV
Google TV, just another reason not to peel yourself off the couch Read More »
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With over 20 years of media buying experience, Adam Forsythe combines strategic insight with data-driven precision to connect brands with their ideal audiences. His expertise spans digital, social, and traditional media, allowing him to craft balanced, results-oriented campaigns that drive measurable ROI. Known for his collaborative approach and strong industry relationships, Adam consistently delivers value through thoughtful planning, smart negotiation, and performance optimization.
