First off, let me say that I am not a Microsoft fan. I don’t like Windows (except for 98 SE), their software, or the way they do business. But as someone with an absurdist sense of humor, I do like their marketing. I found the 180 different flavors of Windows Vista highly entertaining, as well […]
Newsflash: Tumbleweeds of cash rolling towards Redmond Read More »
According to a recent study published by Yahoo and MediaVest, the mindset of consumers is crucial to having online marketing success. Too often, media buyers and planners are so worried about reaching exact audiences that they end up ignoring the importance of consumer context and environment. In an era where engagement is becoming the standard
Respect Consumer Mindset Read More »
I love to travel and I try to rack up some frequent flyer miles whenever I can, so I’m no stranger to the TSA screenings. However, when I recently traveled to Denver I noticed something that I’ve never seen before. We all know that going through airport security can be rushed and hectic, but I
Please remove your coat, laptop and shoes before proceeding Read More »
Today marks 13 wonderful years at CurrentMarketing for me! Way back in 1997, I became our company’s ninth employee. We have grown to 32 employees in that 13 years and naturally, I have witnessed a great amount of team building in that time. It began with the annual Ad Fed softball league. Every summer Sunday,
The History of Team Building at CM Read More »
Well, you can finally put an end to all that pondering over “What Can Brown Do For You?” After eight years, UPS has replaced their national campaign with the brand’s first global marketing initiative. “We [heart] Logistics”, the tagline and focal point of the new campaign, will strive to bring awareness to UPS’s extensive non-package
Logistically Speaking Read More »
I’ve been really excited with this fall’s season of Fox’s Fringe. Of course, the episodes have been phenomenal, but at the conclusion of each show, the voice promotes a website, thescienceoffringe.com. I was initially really excited by the sound of the site – the name communicated that it was going to provide a realistic look
Okay, writer of the Facebook promotional guidelines, I’m issuing a definitive and official “WTFlip?” in your face. There, I said it. That just happened. Said guidelines are convoluted, contradictory and confusing. Not to mention cryptic! Are you aware of that? Exhibit A: Entry 4.2 “In the rules of the promotion, or otherwise, you will not
An open blog to the author of Facebook's promotional guidelines Read More »
As an advertising agency, we buy a lot of goods on behalf of our clients. From brochures, signage and banners, to silly bands, thumb drives and wearables. And in doing so we have developed a lot of business relationships here in Kentuckiana through which we make many purchases. Recently it occurred to me that there
Going Straight to the Source Read More »
I couldn’t keep myself from chuckling when I came across this very entertaining article in Adweek. The thrust of it: bad news for major brands! Why? Because store brands bested most of their national brand counterparts in a Consumer Reports blind taste test. On the surface it’s pretty devastating stuff. However I’ll tell you how
On Perception & Reality Read More »
I’m not saying anything you don’t already know when I say that new media has changed our entire industry. Generally, when you think about this, though, you think about outbound message deployment. Which social media avenues do we use, if any? What do we say? How can we grow followers, friends, mayors, etc.? But, another
Keeping Social Media in Check Read More »
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With over 20 years of media buying experience, Adam Forsythe combines strategic insight with data-driven precision to connect brands with their ideal audiences. His expertise spans digital, social, and traditional media, allowing him to craft balanced, results-oriented campaigns that drive measurable ROI. Known for his collaborative approach and strong industry relationships, Adam consistently delivers value through thoughtful planning, smart negotiation, and performance optimization.
