Creative Archives - Current360

Beyond the Surface: Why Your Brand is Much More Than a Pretty Logo.

Leave a Comment / Branding, Creative, Logos / Chaney Given

Many companies make a critical mistake in the fast-paced business world: reducing their brand to a mere visual identity. That sleek logo, those carefully chosen colors? They’re just the tip of the iceberg. Proper branding is a profound, multidimensional experience beyond surface-level aesthetics. Decoding the DNA of Branding: More Than Meets the Eye At Current360, […]

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Outdoor Advertising Current360 Hero Image

Advertising in the Great Outdoors.

Leave a Comment / Branding, Business, Creative, Culture, Design, Marketing, Media / Current 360

In the 1920s, a company called Burma Shave — producers of brushless shaving cream — started putting signs up that delighted and educated drivers. These signs would run in succession down the road, delivering rhyming and sometimes clever lines, and they would always end with the Burma Shave logo. This simple yet clever idea propelled

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Super Bowl Commercials

Leave a Comment / Business, Creative, Development, Research, Technology / Current 360

Reading Minds: Yet another Super Bowl Blog. You probably saw them popping up all over the place, starting immediately after the Super Bowl. Ads, articles, Tweets, everyone had an opinion on which commercials they liked, which ones fell flat, and which of them left us scratching our heads. But I promise this blog isn’t like

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This blog contains information about marketing funnels

Funnels Explained

Leave a Comment / Business, Creative, Development, Research, Technology / Carly Lagrange

Nice to meet you. Wanna get married? We’ve never really liked the term “sales funnel” or “marketing funnel” because it’s really just a slick way to explain something we all know. It’s common sense. You don’t start talking about features and benefits up front, and you don’t ask people to buy something without first giving

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artificial intelligence has added a level of fear for some.

AI wants my job. I can feel it in my bones.

Leave a Comment / Business, Creative, Development, Research, Technology / Current 360

As a copywriter, I’ve been a little worried that AI is gunning for my job. So, I’ve decided to make it (AI) look bad in front of management. It’s a preemptive strategy that I’ve rarely used on humans (only the worst kinds), but I have no remorse in doing this to a freaking soulless algorithm.

AI wants my job. I can feel it in my bones. Read More »

Vince Cullers: Pioneer

Leave a Comment / Branding, Business, Creative, Design, Marketing, Media / Current 360

Ad legend Vince Cullers was not only creatively gifted, but he was also a black man trying to break into advertising after World War II. A combat artist, who joined the Marines after the war broke out, Cullers illustrated combat scenes and slices of life during wartime in the South Pacific. He was also a

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Google docs is superior to Microsoft Word in many features.

Word users, what are you thinking?

Leave a Comment / Business, Creative / Current 360

We don’t get it. People, especially in larger companies, are presented with a superior option for generating documents, and yet they still choose Microsoft Word. Cut it out already. Why on earth would you pay good money to buy something that’s inferior in every way to an existing free product? It boggles the mind. We

Word users, what are you thinking? Read More »

George Lois: An original Mad Man.

Leave a Comment / Creative, Design / Current 360

Like many advertising legends, George Lois — who died recently on November 18, 2022 — was an uncompromising visionary who was as much an artist as he was an Art Director, literally. His famous covers of Esquire magazine were even put on display in the Museum of Modern Art in 2009. In addition to MOMA,

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Time To Update Your Logo

Leave a Comment / Branding, Business, Creative, Culture, Design, Logos / Current 360

Logos aren’t your brand, but they do represent it. As such, if your brand changes, your logo probably should, too. That aside, there are other reasons to update your logo, even if your brand hasn’t changed. Here are a few. It’s been 7-10 years since you last updated your logo. Typically, this is about how

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Advertising’s Art Director Guru

Leave a Comment / Business, Creative, Culture, Design / Current 360

Lee Clow is the genius behind a number of memorable campaigns that leave most of us in the industry wishing we could match just one of his masterpieces. He began his career in advertising at a “dopey agency” whose owner had contempt for the creative department. He only cared about getting and keeping clients, not

Advertising’s Art Director Guru Read More »

Creative

Beyond the Surface: Why Your Brand is Much More Than a Pretty Logo.

Advertising in the Great Outdoors.

Super Bowl Commercials

Funnels Explained

AI wants my job. I can feel it in my bones.

Vince Cullers: Pioneer

Word users, what are you thinking?

George Lois: An original Mad Man.

Time To Update Your Logo

Advertising’s Art Director Guru

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Chaney Given