I want to start out by apologizing for this blog post. While doing research for this incredibly difficult topic, my boss walked up behind my computer and asked me what I was doing. Did I mention I was going through all the sexy Super Bowl ads at the time? Yep. The new, male Calvin Klein […]
Sex Sells? Think Again. Read More »
Much like the actual game itself, I felt like the commercials got better with each quarter. Here’s my play-by-play of the 4th quarter. Leon Sandcastle The NFL Network placed a name in to the public consciousness with Leon Sandcastle. Whenever a spoof name is needed, Leon Sandcastle will be there. Will it make people tune
It's the 2013 Hyperbole! Bring on the 4Q ads! Read More »
Third Quarter of Super Bowl 47 had to be the most exciting in many years, unfortunately it was due to the record tying punt return, the black-out delay and the attempted 49er’s comeback…not so much on the ads side. I think the goal of Super Bowls ads is to introduce, entertain and/or promote corporate good
It's the 2013 Hyperbole! Bring on the 3Q ads! Read More »
Coming off a big first quarter that featured great car ads from Audi and Hyundai and a Bar Refaeli appearance, (however repulsive you may or may not have found it), I had my hopes up for a big second quarter. But much like the San Francisco offense, there just wasn’t much to see leading up
It’s the 2013 Hyperbole! Bring on the 2Q ads! Read More »
Each year for the past 5 (give or take) years, we’ve divided up the Super Bowl and taken a look at the best and worst executions on the world’s largest/most expensive ad stage. Nick has graciously broken down the first quarter for us here. OK, if I put a client in the Super Bowl, I’d
It's the 2013 Hyperbole! Bring on the 1Q ads! Read More »
Commercials have become so ubiquitous with the Super Bowl that it’s rare to talk about the big game without mention of the ads. We know this not only from our own experiences but thanks to recent data confirming it as one of the primary drivers for viewers to tune in on game day. In the
Social Media: The Ultimate Super Bowl Spoiler Read More »
Louisville hasn’t been home to a pro basketball team since the late 1970s when the Kentucky Colonels, a member of the ABA, folded after the ABA was absorbed by the NBA. Since then, we’ve had a fair share of semi-pro teams from the dreaded CatBirds of the mid 1980s to a very short lived Kentucky Colonels
7 possible logos for a Louisville NBA team Read More »
At this point we’re all aware, embarrassed or proud of, currently watching or blocking the Kentucky Kicks Ass video by Kentucky for Kentucky. I think I’ve seen every opinion there is about this video, ranging from endorsement to total disgust. I don’t understand the rejection. And beyond that, if you’re offended by this video, you
Like It or Not, Kentucky for Kentucky’s Vigilante Campaign is Working Read More »
While exploring the Internet one afternoon, I stumbled upon an article on Buzzfeed claiming to outline the “four best Lego ad campaigns ever.” I’m assuming it’s entirely based on opinion but still interesting to dissect. This sparked my attention immediately for many reasons. Of course, now that I work in the advertising field, I am genuinely
Worldwide Lego-Ad Maniacs Unite! Read More »
One of the most common sources of friction in any agency seems to be between copywriters and proofreaders. And, by proofreaders, I’m including anyone who wields a red pen or black sharpie when a job is circulating for internal approval. This timeless debate boils down to how strict the rules of the English language should
Who's right? The copywriter or the proofreader? Read More »
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With over 20 years of media buying experience, Adam Forsythe combines strategic insight with data-driven precision to connect brands with their ideal audiences. His expertise spans digital, social, and traditional media, allowing him to craft balanced, results-oriented campaigns that drive measurable ROI. Known for his collaborative approach and strong industry relationships, Adam consistently delivers value through thoughtful planning, smart negotiation, and performance optimization.
