Facebook hit a billion users recently, and in turn released its first brand ad. A lot of chatter has come up about the number of users, which is undoubtedly impressive (again, that’s 1 then 9 zeros), but I have been more interested in the branding of the ad. It reads like an intro to a […]
Facebook’s first ad spot: Is it an accurate portrayal of the brand? Read More »
Last month I had the opportunity to go back to my grade school, St. Agnes, and talk to the eighth grade art/computer classes about animation and graphic design. Having never formally presented or talked to anyone about what I do for a living, I found it to be a great experience. The kids are now
When I was a kid, we didn't even have a mouse! Read More »
Despite the rollout of the iPhone 5 (which I’m questioning whether or not it’s really the most “amazing” yet), one of the most interesting things happening in the tech world right now is Google Glass. If you love immediate access to information, innovative ways to catalogue and share your world and are an over-sharer, Google
Google Glass could be a game changer for video Read More »
Over the years the various Olympic logos have been cheered as successes – like the stylish ’68 Mexico Summer Olympics and booed as failures – come on London 2012, what were you thinking? There’s a great post on WebDesignerDepot.com that showcases the various marks beginning with the Paris Summer games in 1924. You can really
If you remember, I wrote a blog about a month ago about an online web banner that IKEA had created. The web banner housed more than 2,800 items for purchase all in a very small square. They boast that they create furniture and other items to maximize space and de-clutter life. As I’ve mentioned before,
According to a study by mobile-action-code gurus, Nellymoser, QR codes continue to grow in popularity among advertisers. The company recently surveyed the Top 100 US magazines, finding that the number of mobile action codes, which include QR codes, Microsoft Tags and digital watermarks, increased by 61% (1375-2200) from Q1 to Q2, indicating advertisers are still
3 Ways to Make QR Codes More Effective Read More »
Has anyone else been getting a kick out of the Old Navy 80’s flashback commercials? The first featured Mayim Bialik and Joey Lawrence from the sitcom Blossom. The last couple have been 90210 themed, set in a high school, and star various cast members from the show. What’s interesting to me though, is whether or
Old Navy Blossoms into…irrelevance? Read More »
A few days ago I came across an old skateboard in my brother-in-law’s basement. The first thing I did was take it out to the cul-de-sac out front and ride it around in the street. I will admit, my skate skills have left the building over the years. However, I am proud that I didn’t
With memorable and powerful logo designs being such an important part of a company’s image, it should come as no surprise that occasionally a pretty penny is spent on logo design. Some companies think logos and branding are so important that they spend millions and millions of dollars on designing them. But the real question is: “How
How much do famous logo designs REALLY cost? Read More »
Vinyl is making a comeback. Budweiser has released their new ad on a vinyl record. This new ad comes in the form of a magazine ad. You simply rip the page out of the magazine and play it on your record player. Everyone has one right? Apparently this is a throw back to the 70’s
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With over 20 years of media buying experience, Adam Forsythe combines strategic insight with data-driven precision to connect brands with their ideal audiences. His expertise spans digital, social, and traditional media, allowing him to craft balanced, results-oriented campaigns that drive measurable ROI. Known for his collaborative approach and strong industry relationships, Adam consistently delivers value through thoughtful planning, smart negotiation, and performance optimization.
