So, I just read about a recent study that seems to have all of life’s problems figured out. The study showed that people who go to cultural events, create art or play a musical instrument live happier, more fulfilling, less stressful lives. My initial reaction to this story: how is this news? Of course art, […]
The secret to reducing stress, being happy and living a fulfilling life. Read More »
Recently, while designing in InDesign I ran across an easter egg in the software. It was fun to take a little break in the workday and play with this cute, new find. Who would have thought the software I have been using for years and for atleast eight hours a day had hidden little gems
All Work and A Little Bit of Play Read More »
Well, another BIG GAME (no copyright infringement here) is in the bag, along with the year’s cavalcade of ads….both good and bad. Okay, mostly bad. Too many cars. Too much beer. In the ads, that is. Here’s a quarter-by-quarter breakdown for your sweet, innocent eyes. Legend: Mannings = Standouts. Yay. Ads I liked. Bradys =
Cars! Beer! Cars! Beer! HYPERBOWL puts its 2012 stamp on cars! And beer! Read More »
While I’ve worked with InDesign for quite a few years now, it seems that I still learn something new every week. There are so many things Adobe programs can do and I run across a new function every now and then. Here are a few little tricks you may find useful. • If you are
A Little Bit O' InDesign Tips and Tricks Read More »
The National Advertising Division has just banned Photoshop in cosmetic ads. Apparently, it’s OK to show this woman’s head floating in space detached from her body, but it’s not OK to misrepresent the state of her eyelashes. What does this mean for us? First of all, there is an industry watchdog group that can ban
This is the second in a 3-part series on what to get for the advertising professional who has everything. Today: The Account Executive. The Account Executive, or AE, can be tough to buy for, but you’d never know it. They are highly skilled in the art of making everyone think they are making excellent
What to Get the Account Executive Who Has Everything Read More »
As a Media buyer, many aspects of a successful ad campaign are important. Strategic planning, negotiating great rates, hitting the target demographic, eye-catching creative…the list goes on! But, one thing that can ruin everything at the drop of a dime is bad ad placement! Suddenly all the hours, days, sometimes weeks, of planning turn your
Oops…upside your head Read More »
OMG, a commercial for dogs! I will be the first to admit, I LOVE, LOVE my four legged best friend and tend to spoil him just a tad, but I am not sure what my thoughts are on this. Nestle, one of the world’s largest manufacturers of pet food, has created a 23-second television commercial
Is that a dog whistle I hear? Read More »
What would it take to get you to choose one brand of potato chips over another? When standing in your grocer’s aisle, contemplating the perfect brand and flavor for an afternoon snack, you may ask yourself, “How do I know which one is for me?” “How can I be sure if the ingredients are real
Making chips…feelin' the flow Read More »
I recently came across this story about a Canadian man named Harold Hackett who has thrown more than 4,800 message-stuffed, neon-colored juice bottles into the Atlantic Ocean since 1996. Astonishingly, he’s now received more than 3,100 responses from bottle recipients stretching from Africa to Ireland. Even more impressive, all of the replies have been handwritten
Message in a Bottle: The Story of Harold Hackett Read More »
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Ed brings 15 years of traditional and digital media sales experience to the agency, giving us a perspective most agencies don’t have. When he’s not working or seeking new knowledge, Ed hangs out with his wife, two kids, two dogs, one cat, and a hamster. And yes, the cat and hamster are best friends.
