To the general population, it might seem like you begin to notice a new product or begin to hear buzz about a certain event all around the same time. It’s no coincidence, or just good luck my friend. We, as marketers, spend countless hours with a team devoted to guaranteeing that a new campaign […]
Hit me baby, one more time…With correct information, that is Read More »
Riding my bike last week through the quaint little village of St. Matthews, I saw a great metaphor for our economy. This cute little stone house on a corner lot had been for sale since I last did any reasonable road biking. Well, it finally sold and the young couple…Janie is a teacher and
Of Horticulture and Economics Read More »
I came across this article recently about BMW’s latest ploy, using cinema audience’s eyelids as their branding vehicle I can’t seem to get this concept out of my head. It seems that the people at the movie theater thought it was really cool but “flash projection” feels invasive to me. Am I too paranoid?
Another Way to Leave your "Mark" Read More »
Stop me if you’ve heard this. A man was walking through the woods when he happened upon a woodcutter working feverishly to fell a large tree. The woodcutter was spending an amazing amount of energy, sweating profusely and breathing quite heavily…but making very little progress. “Perhaps it would be wise to take a break to
CurrentMarketing – A Cut Above Read More »
Nick and I were talking about this article/post we saw recently about a silly lawsuit over a kitty litter commercial. Nick thinks this is a positive for The Clorox Co. because the plaintiff (Arm & Hammer) looks silly “Cats do not talk.” Really? I understand why he might see this as positive publicity for Clorox,
Beware your client’s competition! Read More »
Being from out of town, I always look forward to heading home for the holidays. Of course once I’m there for a few days I look forward to getting back, because let’s be honest, you can only take so much family for so long. This year was a little different from most in that when
On the Pros and Cons of Coupons Read More »
I work in advertising but hate watching commercials. Trust me, the irony of this is not lost on me. Advertising pays my mortgage, but I can’t bear to sit through them. I am a notorious channel flipper and usually watch shows on a ten minute DVR delay so I can rock the 30 second skip
Days of (Brought to you by Chex Mix) Our Lives Read More »
I’ve been thinking about that now-famous line from Michael Jordan this week, since I’ve spent quite a bit of time ruminating on the subject of celebrity endorsements. It was this article from The Independent that got me going. It’s a piece on the subject of “disgrace insurance”, a product created for advertisers for those times
Republicans Buy Sneakers Too Read More »
McDonalds has set off a fast food frenzy with the return of their McRib sandwich. The popular sandwich usually appears on the menu in a variety of restaurant locations, at different times and never stays around very long. However, as of November 2, the McRib is being offered at most of the McDonald’s throughout the
In an effort to appeal to all present day shoppers – Baby Boomers, Gen X and Gen Y – mature brands often need to refresh their image, including their slogans, jingles, and mascots. While Gen X and Gen Y generation consumers demand to be engaged and feel connected, the brand has a daunting task of
Brand maturation…with the times Read More »
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Ed brings 15 years of traditional and digital media sales experience to the agency, giving us a perspective most agencies don’t have. When he’s not working or seeking new knowledge, Ed hangs out with his wife, two kids, two dogs, one cat, and a hamster. And yes, the cat and hamster are best friends.
