So the other day a friend asked me how often I purchased online. Being at the upper end of the 18-49 demo, I thought it a probing question into my late-Boomer level of web savvy. I just so happened that I’d purchased – just day earlier — a handful of flies for an up-coming trip […]
Of Nymphs and Woolly Buggers Read More »
I have come to the conclusion that most of us accept average, and even poor, service. How many times have you had an issue during a meal dining out and not bothered to complain or correct the issue? Maybe you don’t want to be any trouble. Perhaps you fear the cook will put a little
Service these days Read More »
I know what it must have been like to be a part of the 300-soldier company that battled at Thermopylae. We recently embarked on a journey to pitch a new client – our training was strenuous, our travels treacherous, but we were resolute in our goal. We put in an immense amount of preparation and
Next time, Xerxes! Read More »
Are you tired of missing “The Office” every week… well not anymore thanks to Hulu.com. Now you can watch it when you want to, where you want to. Hulu was created by NBC and Fox to deliver their content free, but with an advertising catch: with a 20 minute clip you get about a minute
Well, Hulu officially launched yesterday after many months in beta. Better late than never? The “video online” market is fairly crowded right now, but Hulu does bring the powerhouses of NBC and Fox under one umbrella, not to mention many other smaller channels as well (like Bravo, Fuel TV, FX, Sci Fi, Style, Sundance, and
That Hulu that you do so well Read More »
It’s the new technologies that we’re focusing on in the marketing world because that’s what everyone wants. How can we be the first, the freshest? With all the excitement over interactive marketing, many in our industry talk about print media fading in the distance. Everyone wants the newest news and trendiest products at their fingertips.
What's the next big thing? Read More »
User generated content (UGC) is a buzz phrase that has our industry all atwitter. Mostly, marketing communications processionals are scrambling to harness the power of UGC for to move product. But here’s the thing: the consumers we’re targeting with UGC — X, Y & Millennials — aren’t buying. They’re sharing, and learning and building relationships
Text messaging has become a ubiquitous form of communication. It started with the technology savvy Millenials and quickly emerged as a part of every day life for all generations around the world.I have friends that use texting as their main communication with their grandmother. Our presidential candidates are text messaging their supporters along with knocking
So you think you can text? Read More »
Earlier this week, I posted some initial points on successful event marketing. Today, I’ll share what I think are four keys to help any event be successful. Know Your Audience Too many companies, businesses and even festival and event groups spend more time marketing to themselves instead of their potential audience. Many events have several
Event Marketing — Part 2 Read More »
Events and Festivals are in my blood, and I love it. I attend them. I produce them. I develop and execute marketing plans for them. I even got engaged at North America’s largest fireworks show. So that makes me some kind of expert. At least our clients think so. I do love discussing and analyzing
Event Marketing — Part 1 Read More »
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Ed brings 15 years of traditional and digital media sales experience to the agency, giving us a perspective most agencies don’t have. When he’s not working or seeking new knowledge, Ed hangs out with his wife, two kids, two dogs, one cat, and a hamster. And yes, the cat and hamster are best friends.
