I don’t know about you, but I go to an awful lot of vendor presentations (media representatives, research companies, online service providers, application developers). Sitting through as many presentations as I do, I’ve come to see some commonalities among them. Namely: The presenter often knows nothing about our business needs coming in the door. The […]
The Art of the Presentation Read More »
Jim Beatty spent the Thanksgiving holiday engaging in what his personal trainer calls “self hate behavior” by indulging in a balanced holiday diet of sweet potato casserole and Lifetime movies. He still found time to sop up some sweet internet marketing goodness, though! His fave: I’m a man, sure, but that doesn’t mean I can’t
Sites we love, part 18 Read More »
Pork chili verde king, Rick Schardein, lends his special seasoning to the blog chowder today. If you can’t find Rick anywhere else, check our digital lounge because it’s probably most likely he’s discovered, and is researching or testing, some as-yet-unheard-of technology or application we will all inevitably have in our little paws after he spends
Sites we love, part 15 Read More »
We just celebrated 25 years of being a leading marketing agency in Louisville, Kentucky – an achievement of which we are all very proud! To commemorate this auspicious occasion, we have each poured through the volumes of websites we all visit frequently to glean industry knowledge, upcoming trends or competitor intelligence. Each day, we will
This ain't your daddy's bliggity-blog Read More »
Do you have a great agency? I mean, GREAT. No? We’re here for you, man. You’re really going to need us over the next few years. You’ve gotta an elephantine battle of market share on your hands, my friend. Have you seen this? Or this? That about wraps it up. That’s our pitch. Hire us.
Dear Microsoft/Yahoo, Read More »
Our media department is on the precipice of expansion. We’ll be adding a new buyer in the near future. We need this buyer to understand traditional media, of course…but the perfect candidate will also understand Web 2.0 and how emerging media affects the deployment of our clients’ messages. So, I consulted our Geek In Charge,
Web 2.0: Evolution in Recruiting? Read More »
We recently held a social media etiquette session with the account service team here at CM and thought we’d share our insights! Basic Rule of Thumb: If you wouldn’t say it at a cocktail party in front of 35 people, don’t say it on Facebook or Twitter. Our clients may see your updates. It’s okay
Social media etiquette 101 Read More »
For those of you who think in pictures, have I got a treat for you. Cooliris (ver. 1.10) is a free browser plug-in that lets you search the web visually. Looking for an image on Google, Yahoo, Flickr, Picasa, deviantArt or video clip on YouTube? It all can be viewed on a gorgeous 3-D wall
Visual Peeps Unite! Read More »
I started my SXSW Monday with a bang – Presenting Straight to the Brain. An excellent, knowledgeable moderator and three EXCELLENT presenters flooded the audience with solid presentation advice. There are some basic ideas that drive a good presentation: Out of a 20-slide presentation, the brain only remembers 3-4 slides. Look at a presentation more
SXSW Monday – no case of the Mondays for me! Read More »
Sunday was a curious SXSW day for me. I got a true sense for the community that is the event. I started the day by leaving my iPhone in a cab. Those of you who own an iPhone probably just a had a slight jump in your tummy thinking about losing your most prized possession.
Rawking Selection Sunday…in Austin, Texas Read More »
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Ed brings 15 years of traditional and digital media sales experience to the agency, giving us a perspective most agencies don’t have. When he’s not working or seeking new knowledge, Ed hangs out with his wife, two kids, two dogs, one cat, and a hamster. And yes, the cat and hamster are best friends.
