As marketers, we live in a digital world. A big component of that world involves measuring data. And unless you’ve been living under a rock, you know that Google Analytics is the most widely used digital metrics tool around today. But because Google is, well Google, the digital giant is making some changes, and we […]
Data Dump: Managing the Transition to GA4 from UA Read More »
When You Can’t Join Them … Build It. At Current360, creativity is in our DNA. It’s who we are, and it’s what we do. But even we can admit that the pandemic put our ability to innovate to the test. When things got challenging during the shutdown, we had to step up our game. Our
Innovating During a Pandemic Read More »
Buds are on the trees, tulips are blossoming, and Derby hats are in every local boutique’s window. You know what that means — it’s springtime in The Ville! Yes, this is a time of new beginnings and rebirth. And we don’t know about you, but after two VERY long years, we’re looking forward to a
Spring: The Season of Optimism Read More »
We don’t know about you, but the past two years have taught us a lot about human nature and resilience, connection and compassion — and that you can never have too much toilet paper or hand sanitizer. In the business world, some of the biggest lessons that have emerged from the COVID-19 pandemic involve technology
Lessons from the Pandemic: Connection Above All Read More »
The grand spectacle of the sporting world — the Olympics — has, after a year of delay and confusing information, come and gone. But now broadcasting giant NBC finds itself in a pickle. Ratings, the basis of all television advertising, have been on a steady decline with many advertisers putting their hope (and dollars) into
Poor Olympic Ratings and What They Mean for You Read More »
When we think of legacy media, also known as newspaper, television, and radio marketing, we might assume it’s just that: a legacy. However, legacy media is going strong today, with a reported 69% of Americans still reading their newspapers (whether online or in-person), as well as nearly all Americans still listening to AM/FM radio every
Legacy Media: How It’s Still Relevant Today Read More »
For the millennial generation, social media might seem like the end-all, be-all for connecting with consumers and partners today. However, before social media, legacy media reigned supreme, and is still an incredibly effective way to nurture leads, market new materials, and market to the right people today. We’re going to look at the pros and
Pros and Cons of Social Versus Legacy Media Read More »
When we think of OTT (Over-the-top) streaming today, we tend to think of its impact by circumnavigating the big third party providers and cable companies of the past. Now, consumers can directly watch the content they want to see, straight from the Internet, without the commercials and other old-school forms of advertising common with media
OTT Media Channels: Why Advertisers Are Paying Attention Read More »
For the last few years, we’ve divided up the Super Bowl and taken a look at the best and worst executions on the world’s largest/most expensive ad stage. Wrapping up is our CEO, Rick Schardein. The fourth quarter can be bad positioning for advertisers, because one can never be certain if the game will turn
HyperBole 2018 – Fourth Quarter Read More »
For the last few years, we’ve divided up the Super Bowl and taken a look at the best and worst executions on the world’s largest/most expensive ad stage. Next up is our Vice President of Media Services, Mark Neu. Well, one of the most iconic receptions in Super Bowl history cost me $25.00 – if
HyperBowl 2018 – Third Quarter Read More »
"*" indicates required fields
With over 20 years of media buying experience, Adam Forsythe combines strategic insight with data-driven precision to connect brands with their ideal audiences. His expertise spans digital, social, and traditional media, allowing him to craft balanced, results-oriented campaigns that drive measurable ROI. Known for his collaborative approach and strong industry relationships, Adam consistently delivers value through thoughtful planning, smart negotiation, and performance optimization.
