Thanks to the digital world in which we live, I can grub down some yummy food and help famine relief with an easy click. The Good Belly Project has partnered with restaurants around Boston. If you eat at a participating restaurant, take a picture of your food with Instagram, tag the photo with #goodbellyproject and […]
Feed the world…with your phone Read More »
Youtube has reached even the healthcare industry with funny videos prepared to train and entertain health care workers. No matter what the material, social media avenues are some of the best ways to capture, entertain and inform your audience. Check some of these videos out here! Ring of Fire is one of my all time
YouTube and Healthcare? Read More »
Word of mouth shopping has been around forever and is the most trusted and effective way to make purchases, but the digital space is giving us all louder voices. When I find a pair of shoes that I love, for instance, I usually show my 1,580 “closest” friends by posting a picture on Facebook or
Coca-Cola North America, one of the leaders in marketing innovation, is launching a new social-media monitoring program that’s signaling another shift in the business of social. As reported by AdAge, Coca-Cola is conducting a first of its kind “listening review” to find an agency that can track what consumers are saying across social-media channels and
Another Important Shift In the Business of Social Read More »
Do you suffer from a lack of focus? Do you think in 140-characters? Do your fingers hurt from holding your iPhone for long periods of time? Do you speak in shorthand? Do you run to the restroom while out with friends so you can check your status update? Do you yell “LIKE!”, “RETWEET” or “PLUS!”
Social Media Fatigue: How To Fight Back Read More »
It was about a year ago that my wife and I adopted our first puppy together. We did all of the things you do when you get your first dog – come up with the perfect name (Ernie), go to the vet, buy their food, collar, bowls and toys. We even bought him his own
Cats own the Internet, but Dogs rule The Facebook Read More »
I remember it like it was yesterday. I can still recount the pride and outright joy of that sunny July afternoon — the day I received my invitation to join Google+. I can’t really explain my early enthusiasm for G+. Maybe it was the thrill of exploring an uncharted new social space. Maybe it was the appeal
Is Google+ Doomed Already? Read More »
It has been less than a month since Netflix decided to spin-off their DVD business into a sister company called Qwikster, and it seems they are having second thoughts. Today Netflix announced that they will abandon their plans for Qwikster. When asked about the decision a representative for Netflix responded with, “We underestimated the appeal
Well, that was Qwik! Read More »
Everyone used to want their 15 minutes of fame, but not anymore. In the age of mobile media we’ll all hope for a viral YouTube video or a Top Tweet on Twitter. Or so I’ll figure for the sake of this blog. It’s incredibly tough to have such success. Out of each video that goes
Using YouTube to get lots of lovin’ Read More »
A friend recently passed along a Facebook application with the tagline “Facebook posting made easy.” While I got a chuckle out of it (Facebook posting in and of itself is easy – social strategy, monitoring etc is the challenging part), I couldn’t help but check it out. Upon first glance, the Post Planner application, seemed
Facebook Status Databases – What Not To Use Read More »
"*" indicates required fields
With over 20 years of media buying experience, Adam Forsythe combines strategic insight with data-driven precision to connect brands with their ideal audiences. His expertise spans digital, social, and traditional media, allowing him to craft balanced, results-oriented campaigns that drive measurable ROI. Known for his collaborative approach and strong industry relationships, Adam consistently delivers value through thoughtful planning, smart negotiation, and performance optimization.
