I came across a promotion that I thought was sort of cool. Or sort of ridiculous. Or perhaps just the intersection of a number of marketing and societal trends. So many folks who have recently been married or are expecting (I’m both!) are, of course, likely aware of gift registries. Chrysler has taken this concept a […]
Dart Targets Millennials with Crowdsourced Social Media Mashup Read More »
I was raving about the potential for Vine in a previous entry and I’m not done. While the average person I ask still seems to have no interest in (or even knowledge of, in some cases) Vine, others are quickly pushing the limits of Twitter’s newest platform. As a matter of fact, its now sits atop
Tribeca Film Festival Pushes Vine Through #6SecFilms Read More »
If you’re an active member of the Twitterverse, you’ve had that self-gratifying moment when someone publicly agrees with you and rewards you with the coveted re-tweet. Twitter is the biggest conversation in the world and with everyone speaking at once, getting a direct response from someone across the room can be a big deal –
OMG! Guess Who Re-Tweeted Me? Read More »
Recently I decided to give Twitter’s newest acquisition, Vine, a try. For those not in the know, Twitter describes Vine like so: “Vine is a mobile service that lets you create and share short looping videos. Videos you post to Vine will appear on your Vine profile and the timelines of your Vine followers. You can
Vine – Get on Board Read More »
Fans love the little German, Schmitt Sohne Wines’ International Wine ambassador. So to activate his brand advocates and encourage their online word-of-mouth power, we launched a campaign that allowed his fans to get their hands on the little guy –– quite literally. The Basics Visitors to littlegerman.com can request a free “full size” little German by
Social Media Campaign Case Study: Flat little German Read More »
This week, there’s no way you could’ve missed the thousands of consumers showing their support of marriage equality by replacing their profile pictures on Facebook, Twitter, Instagram, Tumblr, and Pinterest with a red equals sign. If you’re wondering, this is an icon based on the Human Rights Campaign equality symbol with shades of red instead
Brands Paint Themselves Red for LGBT Rights Read More »
I’ll admit I was a little late to the party with Twitter. However, in just a few short months on the micro-blogging site I am quickly realizing its potential as a communication vehicle. Twitter recently announced Twitter Ads API (Application Programming Interface). I don’t have a long history with Twitter to draw from, but from
How Twitter’s Latest API Change Makes Advertising Genuinely Interesting Read More »
Since 2010, more than 100,000 million people have started using the Instagram app worldwide. Just in case you haven’t seen it before, the Instagram photo app makes it easy for anyone to feel like a semi-professional photographer or artist with their fun filters, cool treatments and editing features. There are a few companies that have
InstaArt earns an Insta-place in our hearts Read More »
Last August, Lay’s Potato Chips invited people to submit ideas for the future flavor of Lay’s, the nation’s best selling potato chip. The company reportedly received 3.8 millions submissions to the “Do Us a Flavor” contest, which were then cut down to 20, by a panel of chefs and flavor experts. To generate excitement for
Do "Lays" a Flavor Read More »
Facedeals, developed by the RedPepper advertising agency, is an app that uses facial recognition technology to push Facebook users deals and discounts from participating retailers. How does it work? 1) A store has a Facedeals camera installed. 2) The user opts in to the Facedeals app and connects it to their Facebook* account. 3) The
A discount in exchange for your privacy? Read More »
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With over 20 years of media buying experience, Adam Forsythe combines strategic insight with data-driven precision to connect brands with their ideal audiences. His expertise spans digital, social, and traditional media, allowing him to craft balanced, results-oriented campaigns that drive measurable ROI. Known for his collaborative approach and strong industry relationships, Adam consistently delivers value through thoughtful planning, smart negotiation, and performance optimization.
