I came across this article recently about BMW’s latest ploy, using cinema audience’s eyelids as their branding vehicle I can’t seem to get this concept out of my head. It seems that the people at the movie theater thought it was really cool but “flash projection” feels invasive to me. Am I too paranoid?
Another Way to Leave your "Mark" Read More »
The walled garden is coming around the corner, and I think many of us saw it a long ways off. One of the things that propelled Twitter into popularity was it’s robust API and the ability for 3rd party developers to use their code to build great interfaces. I don’t know a single person who
The Twitter Garden Read More »
2011 will be the Year of the Cloud for CurrentMarketing. Now that I’m staffed the way I want (for now!), I can get back to concentrating on my laundry list of top level projects. First and foremost I want to move out of our traditional server setup and into the mysterious cloud everyone is talking
Hello, my name is Dennis and I have a fat wallet addiction. My collection of frequent diner cards, appointment cards, receipts, scraps of paper containing ideas that seemed too valuable to toss, a credit card or two, security pass card, business cards (some mine, some of others) and yes, occasionally a dollar bill or two.
Mr. Fat Wallet…who do you think you are? Read More »
I caught a segment on the news this past weekend about our credit cards and how easily they could be read while in your purse or pocket. “How?” you might ask. Many new credit cards come issued with radio sensors in them. The cards look the same except they feature an icon of a call
Another way to lose your identity Read More »
So I was clicking around in the new Apple App Store, when I came across an image editing app that I had forgotten about. Pixelmator. Essentially it is a direct competitor of Photoshop. However, with a price point of $29.99 this app is well within reach of folks who can’t/don’t want to ante up $700.
Photoshop Shmotoshop Read More »
Recently, while doing chores around the house with my favorite TV show playing in the background, out of the corner of my eye, I caught a glimpse of a QR code on TV. I had to look twice because, up until then, I’d only seen codes on printed materials. I know the tactical advantages of
Part Deux: Is TV the right place for a QR code? Read More »
I have mad love for Google. I really, really do. It’s the kind of love that I would marry it if I could. Lately I’ve been thinking about what I did before it existed. If I wanted to know an answer to a question, then I would go and pull out my mammoth encyclopedias, make
Doing Google can make you lazy, kids Read More »
More than two years ago, I wrote about the RED digital cinema camera and whether or not it truly was a game changer or a cruel elaborate hoax. In the intervening years, I’ve worked on several projects that shot with the RED One camera, and have had many headaches trying to manage the workflow. The
Our headline writer is stumped Read More »
Thank you Google. Thank you for launching what has been dubbed “tech support care package” that’s meant to help kids teach parents about computer basics. Coming from someone who has parents that are baffled by the idea that an operating system and/or a web browser are not “the internet,” I applaud you for trying to
Merry New Year from Google Read More »
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With over 20 years of media buying experience, Adam Forsythe combines strategic insight with data-driven precision to connect brands with their ideal audiences. His expertise spans digital, social, and traditional media, allowing him to craft balanced, results-oriented campaigns that drive measurable ROI. Known for his collaborative approach and strong industry relationships, Adam consistently delivers value through thoughtful planning, smart negotiation, and performance optimization.
