I came across a promotion that I thought was sort of cool. Or sort of ridiculous. Or perhaps just the intersection of a number of marketing and societal trends. So many folks who have recently been married or are expecting (I’m both!) are, of course, likely aware of gift registries. Chrysler has taken this concept a […]
Dart Targets Millennials with Crowdsourced Social Media Mashup Read More »
I am certainly not Acura’s target demographic, so the fact that I find the “Luxury, Luxury” commercial so grating shouldn’t really concern them I suppose. But during March Madness, I’ve seen it countless times and yet I am having a hard time understanding who exactly the commercial is supposed to appeal to. So I have
Luxury, Luxury, Luxury, Luxury, Luxury Read More »
In case you’ve been living under a rock for the last couple years, Pantone (“the authority on color”) has been spreading its brand to the non-design world. Everything from Pantone flower pots, coffee mugs, christmas ornaments, and even edibles! So why not expand to wearables, or should I say “underwearables”? So that’s exactly what South
Presenting UnderPantones (and Pantytones too!) Read More »
Google Glass, an eye glass mounted, wearable computer was unveiled by Google’s X Lab roughly a year ago to a relative amount of interest and fanfare. It seemed that most were intrigued by the concept but laughed at the thought of actually wearing the sci-fi looking gadget on the side of their head. Many wondered
What will become of Google Glass? Read More »
I have to admit, when I first heard that Louisville Slugger had revised their logo, I was disappointed. And a little dismayed. I suppose this was partly due to the previous logo being so prevalent in my own memories of playing baseball, and partly because I strive every day to help my clients reach the
Louisville Slugger Swings for the Fences Read More »
As a web developer I spend a lot of time in front of my iDevice of the hour. Well OK, most of my day and some of my nights you won’t find me looking at some form of display. I use my phone as an alarm, a GPS, grocery list, along with, well, being a
Step away from the device… Read More »
I was raving about the potential for Vine in a previous entry and I’m not done. While the average person I ask still seems to have no interest in (or even knowledge of, in some cases) Vine, others are quickly pushing the limits of Twitter’s newest platform. As a matter of fact, its now sits atop
Tribeca Film Festival Pushes Vine Through #6SecFilms Read More »
Dove has taken its nearly-decade-long campaign for “Real Beauty” one step further by targeting designers. Dove posted a link on Reddit that supposedly downloaded a Photoshop action to add a glow effect to an image. The action actually removes all of the edits the designer made. I have quite a few thoughts on this. Reddit?
Dove Goes Rogue with “Real Beauty” Read More »
One or my favorite companies just had a HUGE product recall. Yes, I know companies have recalls all the time on products but how the company responds is the big task. Lululemon makes athletic gear for yoga, running and working out. Most would say it is a tad on the pricey side, BUT they are
Lululemon Recall: Reassure Me Please! Read More »
Every night of the week right around 7:30 I can pretty much guarantee that I will be just about to begin reading or be reading stories with my oldest son Isaac. This is how it’s been for the past few years. We pick out a few stories and crawl into bed, snuggle down and read.
Illustrations drive a core emotion: nostalgia Read More »
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With over 20 years of media buying experience, Adam Forsythe combines strategic insight with data-driven precision to connect brands with their ideal audiences. His expertise spans digital, social, and traditional media, allowing him to craft balanced, results-oriented campaigns that drive measurable ROI. Known for his collaborative approach and strong industry relationships, Adam consistently delivers value through thoughtful planning, smart negotiation, and performance optimization.
