I recently read quite a few articles that could soon change how we look at purchasing commercial air time! Last year, Dish Network introduced the “Hopper”, a DVR device that is driving major television networks crazy, and has even stirred up large lawsuits! At the press of a button, the Hopper allows viewers to completely […]
Device Evolution Impacts Media Buying Strategies Read More »
I just received a curious email from my brother-in-law, inviting me into the inner circle of something called Rippln. I remember when GMail first launched, it was by invitation only at first, as was Spotify, so I was immediately intrigued. Especially when I read the boilerplate language of the invite: Working behind the scenes? NDA?
Get Ready to Ripple with Rippln! Read More »
I recently began a quest to lower my television and internet bills. I called my current provider to see what kind of deals they’d cut me, and unless I wanted to bundle with a landline, my cost-saving mission was not going to be successful. It got me thinking about how often I see advertisements for
Customer Service would Buy AT&T a lot more than Direct Mail Read More »
If you haven’t been watching, Robot Combat League is SyFy’s new reality TV gameshow. 12 teams are tasked with operating their assigned robot to fight a rival teams robot. The fights are single elimination, and the team that makes it to the end will leave with a $100,000 cash prize. Teams consist of a “robo-jocky”
SyFy's Robot Combat League is Coming Up on Round 2 Read More »
Can you remember the last time a professional athlete bit an opponent? For me…it was Mike Tyson vs. Evander Holyfield in 1997. In all actuality, there has been several incidences in the NHL since then, but fast-forward to 2013 and I got to witness live footage of Luis Suarez, world-class Uruguayan footballer playing for
Athlete's actions can take a bite from team's bottom line Read More »
JCPenney has attempted to bounce back from the damaging strategies it took on during ex-CEO Ron Johnson’s reign. But first, they want to say they’re sorry. In JCPenney’s recent apology ad, they begged customers to “come back” to their stores. In this admirably honest, new commercial, which is a first glimpse from JCPenney’s new lead
JCPenney Tries Yet Again Read More »
Here in the Web Development land of Current 360, we create and implement web forms on behalf of our clients. So, we make sure the forms look neat and professional, but that’s just one side to it. In fact there is a name for it. Front-end development. That’s the part of the service that is
Sanitizing Data is a Critical Step Read More »
When most people think of seasons, the first to come to mind are probably winter, spring, summer and fall, but at my house, there’s a 5th season, in the eyes of my 5 year old is the best one of the year. Roller Coaster Season. Roller Coaster Season, for those who aren’t in the know,
Kentucky Kingdom Logo Reimagined Read More »
On April 16th, AdAge kicked off its annual Digital Conference, self promoted as the Most Important Event of the Year for Marketers, wherein awards for the best viral videos with branded content were handed out. Among the videos honored were the Red Bull Stratos campaign, following Felix Baumgartner’s record breaking freefall, TNT’s “Your Daily Dose
What ARE the qualifications for a truly viral video, anyway? Read More »
Let’s say you have a really great brand, a super-loyal fan base and a desire to make yourself look really dumb. Here are three quick and easy steps to tarnish your brand and boost your sales: 1. Lament over how victims of history never had the chance to meet you. Take a page from Justin
Boneheaded Marketing 101 Read More »
"*" indicates required fields
With over 20 years of media buying experience, Adam Forsythe combines strategic insight with data-driven precision to connect brands with their ideal audiences. His expertise spans digital, social, and traditional media, allowing him to craft balanced, results-oriented campaigns that drive measurable ROI. Known for his collaborative approach and strong industry relationships, Adam consistently delivers value through thoughtful planning, smart negotiation, and performance optimization.
