We don’t know about you, but the past two years have taught us a lot about human nature and resilience, connection and compassion — and that you can never have too much toilet paper or hand sanitizer. In the business world, some of the biggest lessons that have emerged from the COVID-19 pandemic involve technology […]
Lessons from the Pandemic: Connection Above All Read More »
When it comes to using social media for the fabulous marketing tool that it is, understanding just when and how to craft your posts is critical. In other words, there is a bit of a science to it all — at least in terms of the best time to post on social media. Having that
What’s The Best Time To Post on Social Media? Read More »
When you’re scrolling up and down your Facebook or Instagram feeds, you’ll see tons and tons of content — images, videos, text, and of course, hashtags. But what, exactly, are hashtags? What do they do? How important are they? Is there value in your business using them? Well, if you’ve been paying attention to the
Four Reasons Why You Should Use Hashtags Read More »
Much of today’s business occurs on the web — and because of that, companies like Google are looking for new and innovative ways to support businesses in the pursuit of their goals and objectives. Google Analytics, for example, has become an integral tool for businesses across industries for many different reasons. It isn’t just some
Google Analytics and its Value to Your Business Read More »
The age of the social media wars has arrived, and TikTok is at the center of all of it. If you look around on the internet, you’ll likely find the likes of Instagram and Snapchat striving to compete with the exciting energy that TikTok has brought with it since its launch and major rise to
TikTok – Is It Right For Your Business? Read More »
Initial Impressions From the moment I walked into Current360, I knew that I was not just walking into some well-oiled machine where everyone works from dawn to dusk generating documents of numbers and letters. What I walked into, instead, was a collaborative space where everyone felt comfortable expressing their creativity and individuality through the work
The Agency According to the Intern: Great Opportunity and Inspiration Read More »
With few exceptions, companies today depend on their website as their initial, and often only, point of contact with their customers. Even businesses like restaurants that rely heavily on foot traffic are at a competitive disadvantage if they don’t have a website. And not just any website — consumers today expect a site that’s easy to navigate,
Why a Website Audit Is More Important Than Ever Read More »
If you’re like most people, you probably spent more time on social media during 2020 than in previous years. And while the pandemic affected everything we do, some trends are independently affecting how brands are presenting themselves on social media. Below, we’ll outline some of the trends you should be aware of that will help
Social Media Trends You Should Be Aware of in 2021 Read More »
Although email has been around longer than social media, instant messages, and even websites, it’s still one of the most effective, affordable ways to get and retain customers. One reason why is that it’s easy to demonstrate its worth in terms of dollars spent and conversions, or money spent versus money earned. Below, we’ll outline
Successful Email Marketing for B2B Read More »
Of all the businesses that have been affected by the pandemic, it’s hard to find one that’s taken more hits than the restaurant industry. With capacity mandates that range anywhere from 25% to 50%, it’s not hard to see why they’re struggling. Many restaurants are already doing some of the things we outline below, but,
How Restaurants Can Survive and Thrive During COVID Read More »
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Ed brings 15 years of traditional and digital media sales experience to the agency, giving us a perspective most agencies don’t have. When he’s not working or seeking new knowledge, Ed hangs out with his wife, two kids, two dogs, one cat, and a hamster. And yes, the cat and hamster are best friends.
