Technology is born and then it dies and a new technology replaces it. This has been true since humans learned to build fire for themselves nearly 2 million years ago. Personally, I am very happy that I don’t have to strike rocks together above a pile of dry brush to cook my dinner, and can […]
Dennis Bonifer and I have written about this topic before: Where is the best (and worse) place for QR Codes? Dennis says it’s not on billboards. I don’t think it’s on TV Spots. Now I need to ask the next question in this series we have been building… Is a headstone the right place for
You want a QR code where?! Read More »
It’s July and in our house that means it’s Tour de France time. 180 competitors pedal 2,000 miles over three weeks. I find it to be the the most thrilling, colorful, majestic, enigmatic and difficult of all athletic competitions. 40 MPH field sprints, epic crashes, lung searing alpine ascents – these athletes are truly warriors. And
Tour de marketing? Read More »
Lately, everywhere we turn, it’s Pinterest this, and Pinterest that. It’s rare that I go more than a few days (sometimes hours) without hearing someone say “I saw that on Pinterest!” As an avid daily Pinterest user and fan, I’m quite okay with this, but some might argue Pinterest is taking over our lives! Some
Let's take a Pintermission! Read More »
I will be the first to admit, I love online discounts that come straight to my inbox. While I am not always interested in the discounted product I have purchased several Living Socials, Groupons, and Deal Chickens. They get me at least a few times a month. Recently, I received the typical daily email from
Uh…Groupon? Whuttt? Read More »
We first started hearing this a few years ago, and today, it’s even easier to see the validity of a cable-free home. There’s tons of free content online, Netflix is less than $10 a month, and we can rent movies and TV shows from iTunes and Redbox on the cheap. Then there’s Hulu, Hulu Plus,
“I’m cancelling my cable and watching everything on Hulu and Netflix." Read More »
Losing our son, Ben Koier, is not something any parent should have to go through. Ben was killed by a drunk driver in a car accident that happened 3 miles from our home on June 26, 2011. He was only 19 years old and had his whole life in front of him. The person who
Over the past six years, the world has become familiar with an iconic little blue bird. This bird is everywhere. You may see him fluttering through your smartphone, your favorite television shows, or even throughout your home. You may call him Larry the Bird, but this little blue symbol representing the social media network for
New #TwitterBird Takes Flight Read More »
Recently I read a column on Forbes.com by Keith Turco asking whether or not Lebron James is the next Michael Jordan? Not on the hardwood, but off the court – in the world of celebrity endorsements. Like Jordan in the mid-80’s and 90’s, James is one of, if not the most talented player in the game
Jordan > James in the world of endorsements Read More »
First thought: I wish I could have gone. But when I attended in 2010, it took a couple days for the show to sell out. In 2012, it only took a couple of hours. In fact, I didn’t even know tickets were on sale till I read the email received two hours earlier. By then,
Bouv's Thoughts on WWDC 2012 Read More »
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With over 20 years of media buying experience, Adam Forsythe combines strategic insight with data-driven precision to connect brands with their ideal audiences. His expertise spans digital, social, and traditional media, allowing him to craft balanced, results-oriented campaigns that drive measurable ROI. Known for his collaborative approach and strong industry relationships, Adam consistently delivers value through thoughtful planning, smart negotiation, and performance optimization.
