Mornings can be rough. How many times do you hit the snooze button before finally rolling out of bed? I’m sure some of you may feel bad for hitting the snooze button when you’re later rushing to get to work on time. However, a new iOS app called Snooze can change all that. Every time […]
Snooze for Charity Read More »
Recently, while designing in InDesign I ran across an easter egg in the software. It was fun to take a little break in the workday and play with this cute, new find. Who would have thought the software I have been using for years and for atleast eight hours a day had hidden little gems
All Work and A Little Bit of Play Read More »
Well, another BIG GAME (no copyright infringement here) is in the bag, along with the year’s cavalcade of ads….both good and bad. Okay, mostly bad. Too many cars. Too much beer. In the ads, that is. Here’s a quarter-by-quarter breakdown for your sweet, innocent eyes. Legend: Mannings = Standouts. Yay. Ads I liked. Bradys =
Cars! Beer! Cars! Beer! HYPERBOWL puts its 2012 stamp on cars! And beer! Read More »
On Sunday, teams of big-league social media strategists and techies will gather for what is being hailed as the Super Bowl of social media showdowns. The event? Well, the Super Bowl, of course. With 150,000 people converging on downtown Indianapolis, Ind. for the game, the NFL saw the need for the first ever Super Bowl
Count CurrentMarketing in for a social media showdown Read More »
A study from Ypulse, a youth-focused research firm, finds that 46 percent of college students watch TV on a television set most of the time, and the other 54 percent are watching online or on a mobile device. The study also found that more than 80 percent of college students said they can’t live without
The Freshman 15…minutes of TV, that is. Read More »
It is our job as our client’s strategic partner is to engage consumers with their products. There are several ways of engaging a consumer, however there is one place that is most important…. The website. Whenever I am in need of information I always go straight to the website and I think most people use
Wuh, wuh, wuh, websites! Read More »
Here on the CurrentMarketing blog, we are always talking about new, cool stuff that we are really excited about. But sadly, great ideas don’t always stay great for long. Here is a list of some neat stuff that didn’t turn out as I’d hoped. Color – When I first heard of this app, I thought
The Biggest Disappointments of 2011 Read More »
If you’ve ever been to a capabilities presentation with a top publisher site, you’re all too familiar with the claims that they have the most unique monthly visitors, have the highest number of monthly page views and offer the most prestigious site list. Even more a seasoned buyer, there is a lot of data to
Media Metrix in the House Read More »
Before I was a part of CurrentMarketing’s social media team, I was a photojournalist. As a photographer you think of photojournalism as changing the world one well composed frame at a time. I’ve been a part of some great storytelling, but as a freelancer it seemed more often than not I was standing at a
Must love dogs: How I found a rewarding career at CurrentMarketing Read More »
In this edition of Research 101, we are going to look at the importance of source selection in secondary market research. Source selection is crucial to secondary research because it provides the context to information and the researchers conclusions. First, lets define secondary research. Secondary sources refers to research that has already been collected and
Research 101: Secondary Source Selection Read More »
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With over 20 years of media buying experience, Adam Forsythe combines strategic insight with data-driven precision to connect brands with their ideal audiences. His expertise spans digital, social, and traditional media, allowing him to craft balanced, results-oriented campaigns that drive measurable ROI. Known for his collaborative approach and strong industry relationships, Adam consistently delivers value through thoughtful planning, smart negotiation, and performance optimization.
