I’m pretty sure they saved all the stinkers for the 4th Quarter. Maybe they thought everyone would be too drunk by then to pay attention? Maybe I would have been more entertained if I had been drunk? Too late for that now, so let’s get started with the reviews so I can get my Glee […]
That'll move the chains! Fourth quarter wraps with stinkers Read More »
As the research guru here at CurrentMarketing, it is my job to find the best information for our clients. To do so, I spend a lot of time seeking out the latest and greatest research tools in hopes that the data from the best tools will aid the development of successful campaigns for clients. With
Free Research Tools Every Marketer Must Have Read More »
Recently I came across this site that claims to have the longest collection of acronyms ever. After scanning the site, I realized I only knew a handful out of the 1000+ list of acronyms. But, I do have our own acronyms (or should I say language) here at Current down pat: MI – Media Island
CurrentMarketing-isms Read More »
I have been tossing around the idea of hiring a Chef to come in and prepare lunch for CurrentMarketing. And now that we are more than 30 people, it feels like the right time to consider an alternative to 10-person orders from fast-food joints and/or frozen meals. Our Board agreed that it would be good
I saw a speaker at a recent event who discussed the five things that drive choice: Conscious choice Habit Pressure Default Impulse The speaker used this framework to talk about time management; but I thought about them with regard to marketing – and more specifically, messaging and deployment frequency. Our approach is typically to nail
Behind the wheel with choice drivers Read More »
I caught a segment on the news this past weekend about our credit cards and how easily they could be read while in your purse or pocket. “How?” you might ask. Many new credit cards come issued with radio sensors in them. The cards look the same except they feature an icon of a call
Another way to lose your identity Read More »
It’s almost Super Bowl time, which means it is almost our third annual Hyperbole Super Bowl commercial round up. But I’m more interested in the planning, testing and excitement behind the commercials. Not the cameras or directing, but the full campaigns. More and more recently advertisers have had to go well beyond the flatness of
The Real Pre-Game Action Read More »
We’re back from New York and learned a ton! The city was completely overwhelming. I love the pace and all the people. There was so much to see! As far as advertising space, it was very hard to narrow the opportunities down to just my top five. I would even venture as far as to
The Big Apple Part II Read More »
Sure, we all know Barry Manilow is one of the great musical geniuses of our time, but it often goes overlooked that he’s also composed of some of advertising’s most legendary jingles! For instance, Barry penned State Farm’s unmistakable “Like a Good Neighbor” jingle — a ditty so beloved, State Farm recently launched a whole
Barry Manilow: The Jingles Read More »
We’ve all used the saying that cautions us against reinventing the wheel. But, you’ve never heard anyone issue warnings against re-envisioning the wheel, right? A wheel is a wheel is a wheel. Well, I don’t think so. A proper bicycle wheel has, of course, the circular frame and the tire around it. But, it also
As the wheel turns… Read More »
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Ed brings 15 years of traditional and digital media sales experience to the agency, giving us a perspective most agencies don’t have. When he’s not working or seeking new knowledge, Ed hangs out with his wife, two kids, two dogs, one cat, and a hamster. And yes, the cat and hamster are best friends.
