First, an amazing phone: https://www.youtube.com/watch?v=hlzY6haqVHo Brian may be all sunshine and teddy bears about the future of technology, but I think the future of consumer technology is overdue for a backlash. And I welcome it because we’ll end up with a new set of post-swissarmyknife gadgets that are really great at what they do. I’m […]
Facebook Deals, the latest platform release from our friends at the book, recently launched with promotions from 22 national retailers. One of the first of these retailers, the Gap, jumped on board with a significant offer – a free pair of jeans to the first 10,000 people to check-in to one of their stores on
Checking Into the Gap Read More »
I’m a pretty heavy Twitter user. I may not tweet as much as I’d like to, but I read my feed religiously every day. It’s a new source, an entertainment vehicle and a method of communication with my friends. As a marketer, however, I struggle with it a bit. Of course, we handle many Twitter
In late October, the New York Times reported on a startup in Silicon Valley that was offering a revolutionary product for college students: the Kno, a dual screen tablet that will allow college students to take notes, “manage products and organize their college lives.” When I read this, it was a true a-ha moment. It
Recently our Vice President of Account Service, Nick Ising, made a decision to change the name of our Account Service department to Client Services. He felt (and I agree) that CurrentMarketing and the folks in this department service clients, not service accounts. This move, although a very small one, has changed my whole outlook on
Ever changed a name of a whole department? We have. Read More »
What happens when there are too many projects, too few people or too few hours in the day? As traffic manager, it is my job to ensure that all our clients needs’ are met in a timely fashion according to the agency’s workload, help our whole team avoid missed deadlines and keep employees from feeling
What to do when things get a "little" out of control Read More »
McDonalds has set off a fast food frenzy with the return of their McRib sandwich. The popular sandwich usually appears on the menu in a variety of restaurant locations, at different times and never stays around very long. However, as of November 2, the McRib is being offered at most of the McDonald’s throughout the
Domino’s “Oh Yes We Did” campaign, which consisted of admitting their old recipe pizzas weren’t any good and introducing new ones, has received both praise and criticism. Only time will tell if the campaign was a success and destined for case-study greatness, but at nearly a year old, it’s still making quite a buzz. Most
Radical authenticity Read More »
The narcissistic cockroach that is Julian Assange (c’mon, you know he looks the part, too) came out of his hole long enough to publish a quarter-million stolen US State Department documents on the web this past week. Embarrassingly, though, the Department of Homeland Security a few days earlier had made time to seize domains of
Artificial Courage in New and Old Media Read More »
In an effort to appeal to all present day shoppers – Baby Boomers, Gen X and Gen Y – mature brands often need to refresh their image, including their slogans, jingles, and mascots. While Gen X and Gen Y generation consumers demand to be engaged and feel connected, the brand has a daunting task of
Brand maturation…with the times Read More »
"*" indicates required fields
Ed brings 15 years of traditional and digital media sales experience to the agency, giving us a perspective most agencies don’t have. When he’s not working or seeking new knowledge, Ed hangs out with his wife, two kids, two dogs, one cat, and a hamster. And yes, the cat and hamster are best friends.
