American Apparel, the popular retailer in many large cities is turning things up (or upside down on their advertising). Their current ad features a senior citizen lady (I will get into the her pose later) with some purple tights on. Say, what?!? She is a very nice looking lady but American Apparel is a hip […]
American Apparel = Brand Disconnect? Read More »
It’s July and in our house that means it’s Tour de France time. 180 competitors pedal 2,000 miles over three weeks. I find it to be the the most thrilling, colorful, majestic, enigmatic and difficult of all athletic competitions. 40 MPH field sprints, epic crashes, lung searing alpine ascents – these athletes are truly warriors. And
Tour de marketing? Read More »
These days it seems that advertisers are turning to animals for star roles in television commercials- DirecTV and Geico are among them. In the DirecTV spots, a rich, Russian man shows off his miniature giraffe. The advertisers have even taken it as far as creating a website that has fake information about the species. The
If any of you were part of the 111.3 million (source: Nielsen Co.) that tuned into the Super Bowl, there’s a chance you saw the commercial for the Chevy Sonic which featured the car doing some amazing stunts. I was unaware at the time, but the commercial features actual clips from the band OK Go’s
Product Placement to the Extreme! Read More »
This is more my opinion about reviewing commercials as a consumer than as a bookkeeper at a marketing agency. A couple of commercials that I’ve seen have left me to wonder how the featured product relates to the creative that represents it. 1. Mentos breath mints (Fresh maker) The scene: A girlfriend and her boyfriend
Please just tell me what you're saying! Read More »
It’s funny how we think about brands: We personify them. We talk about their voices and attitudes — and sometimes, we even talk about their genders. But while some brands (like Marlboro and Chanel) have clearly defined gender identities, some are much harder to pin down — which brings us to Mercedes-Benz. As pointed out to
It’s Time for Brandrogyny, That’s Just Mercedes! Read More »
It is our job as our client’s strategic partner is to engage consumers with their products. There are several ways of engaging a consumer, however there is one place that is most important…. The website. Whenever I am in need of information I always go straight to the website and I think most people use
Wuh, wuh, wuh, websites! Read More »
During a recent visit with my Grandmother, Mary Swan, she let me comb through her vintage clothes that had been delicately stored in a bedroom closet for the past 40 years. As we poked through all of the nooks and crannies for treasure, we found an inconspicuous box on the top shelf that held what
Liberated women then, and now Read More »
I am hosting a small family Thanksgiving this year at my modest Louisville home. As a 26-year-old, I’ve been bringing a side dish or dessert to the big meal for the last few years. But having a big, beautiful turkey centerpiece at Thanksgiving is always the responsibility of the host — and it’s something that
Butterball.com – Online Savior for Turkey Virgins Read More »
What would it take to get you to choose one brand of potato chips over another? When standing in your grocer’s aisle, contemplating the perfect brand and flavor for an afternoon snack, you may ask yourself, “How do I know which one is for me?” “How can I be sure if the ingredients are real
Making chips…feelin' the flow Read More »
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Ed brings 15 years of traditional and digital media sales experience to the agency, giving us a perspective most agencies don’t have. When he’s not working or seeking new knowledge, Ed hangs out with his wife, two kids, two dogs, one cat, and a hamster. And yes, the cat and hamster are best friends.
