Right now would be a great time to be back in Orlando, FL where I went for a work conference in January. I attended to one of the first of many Advertising Specialty Institute (ASI) shows that are hosted every year, bringing the top suppliers and quality distributers together. ASI shows provide an opportunity for […]
Show Business – ASI Orlando 2013 Read More »
As we’re now into the beginning of the 2014 year…it’s only natural to look back on the good and the bad of 2013. Well, thanks to Tim Nudd of AdWeek…we can all enjoy a countdown of the worst 25 brand fails in 2013. From poor casting to painfully misguided creative direction, distasteful copywriting, social media
Brand Fails in 2013 Read More »
Thank you Volvo for making a commercial featuring Jean Claude Van Damme doing the splits between two reversing trucks. Idolatry aside, Volvo really hit the mark with their latest commercial. It’s an interesting stunt that shows off the Volvo Dynamic Steering technology in their trucks. Check it out for yourself here. Back to the point
Jean Claude Van Damme is awesome! Read More »
“There was a time, a time before cable. When the local anchorman reigned supreme. When people believed everything they heard on TV. This was an age when only men were allowed to read the news. And in San Diego, one anchorman was more man then the rest. His name was Ron Burgundy. He was
This Ron Burgundy ad is kind of a big deal. Read More »
I am not talking about air conditioning (AC), but a new look at Atlantic City (AC). When most folks hear Atlantic City they think gambling and night life. AC wanted to change this perspective and launched a traveling road show to bigger cities for folks to enjoy first hand other things AC has to
Do AC: Atlantic City Reimagined Read More »
First of all, I will say the NBA has not made any indications or public announcements saying the new sleeved jersey designs are making way for advertising opportunities. So you might say, “Michael, how could you possibly draw such a farfetched, cockamamie conclusion?” It’s not so cockamamie and here’s why: updated jerseys simply have
NBA Quietly Readying New Jerseys for Advertising? Read More »
If you have been paying attention to any advertising or business news lately, it’s no secret that JCPenney has been going through an identity crisis. In fact, it was brought to my attention by Buzzfeed, that if you Google image search “JCPenney logo” more than six different logos appear at first glance. How did
JCPenney Identity Crisis #3 Read More »
A few weeks ago, I was sitting at Tumbleweed’s bar about to order a margarita when I noticed a few names in the liquor section I’ve never seen before. No, I’m not talking about Jose Cuervo or Don Eduardo – try George Clooney and Justin Timberlake! These guys are not only gorgeous, rich, talented,
The latest celebrity craze is… tequila? Read More »
Kate Spade introduced her younger sister — Kate Spade Saturday — to the world in June ’13, and she’s taking the Kate Spade “Live Colorfully” philosophy to a whole new level. Saturday is a younger, fresher, more casual and affordable brand perfect for a younger, fresher, more tech-savvy demographic. Following its launch online, Saturday debuted a
A window into the future of Saturday shopping with Kate Spade Read More »
Someone at Domino’s Pizza deserves a little pat on the back or at least an “Ahh, I see what you did there.” Changing a logo and re-branding a company the size of Domino’s can be a disastrous undertaking if not handled properly. You always want to show that your brand is fresh and cutting
Domino's Upcycles Their Advertising Read More »
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With over 20 years of media buying experience, Adam Forsythe combines strategic insight with data-driven precision to connect brands with their ideal audiences. His expertise spans digital, social, and traditional media, allowing him to craft balanced, results-oriented campaigns that drive measurable ROI. Known for his collaborative approach and strong industry relationships, Adam consistently delivers value through thoughtful planning, smart negotiation, and performance optimization.
