The Final Four is set. Fans of Louisville, Syracuse, Michigan and Wichita State are doing everything they can to support their team in the championship stretch. For many, that means shelling out for commemorative Final Four apparel. My husband Ben, a big time Cards fan, was particularly excited at the opportunity to finally get some […]
The Basketball Brand Battle Read More »
So I’m starting a new band, and as many of my fellow Bulbs will attest, I’ve been trying to think of a good name for months. Thankfully, working with a group of such creative minds yields solid name suggestions daily, but I’ve yet to come across the one. Still, despite my lack of success, the
Bands & Brands: What’s in a name? A lot. Read More »
I’m one of the many that eagerly awaited Justin Timberlake’s new jams. In my book, the folks in charge of marketing his return to the music world have done an absolute top-notch job. His big return to the stage was a performance at the Grammy Awards in February. His performance was great, just what he
Just Add Marketing Pro to JT’s Resume Read More »
Recently, the LIVESTRONG Foundation – formerly known as the Lance Armstrong Foundation – unveiled a new logo to create distance between the disgraced cyclist and the nonprofit organization dedicated to helping those living with cancer. LIVESTRONG Foundation Exec VP-Operations Andy Miller explained the new look like this: “The change is subtle, but it is substantive. The positioning of the
Can LIVESTRONG break the cycle? Read More »
Recently, the TV Network VH1, unveiled a new multi-platform rebranding effort in what I’m assuming, is it’s attempt to stay relevant in this ever changing cultural and technological world of ours. This includes a re-vamped logo, new shows and an all-around image makeover. The new logo now includes a plus sign, which is supposed to
Made-for-TV Rebrand: Is VH1 “Cool” Again? Read More »
I want to start out by apologizing for this blog post. While doing research for this incredibly difficult topic, my boss walked up behind my computer and asked me what I was doing. Did I mention I was going through all the sexy Super Bowl ads at the time? Yep. The new, male Calvin Klein
Sex Sells? Think Again. Read More »
Much like the actual game itself, I felt like the commercials got better with each quarter. Here’s my play-by-play of the 4th quarter. Leon Sandcastle The NFL Network placed a name in to the public consciousness with Leon Sandcastle. Whenever a spoof name is needed, Leon Sandcastle will be there. Will it make people tune
It's the 2013 Hyperbole! Bring on the 4Q ads! Read More »
Third Quarter of Super Bowl 47 had to be the most exciting in many years, unfortunately it was due to the record tying punt return, the black-out delay and the attempted 49er’s comeback…not so much on the ads side. I think the goal of Super Bowls ads is to introduce, entertain and/or promote corporate good
It's the 2013 Hyperbole! Bring on the 3Q ads! Read More »
Coming off a big first quarter that featured great car ads from Audi and Hyundai and a Bar Refaeli appearance, (however repulsive you may or may not have found it), I had my hopes up for a big second quarter. But much like the San Francisco offense, there just wasn’t much to see leading up
It’s the 2013 Hyperbole! Bring on the 2Q ads! Read More »
Each year for the past 5 (give or take) years, we’ve divided up the Super Bowl and taken a look at the best and worst executions on the world’s largest/most expensive ad stage. Nick has graciously broken down the first quarter for us here. OK, if I put a client in the Super Bowl, I’d
It's the 2013 Hyperbole! Bring on the 1Q ads! Read More »
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Ed brings 15 years of traditional and digital media sales experience to the agency, giving us a perspective most agencies don’t have. When he’s not working or seeking new knowledge, Ed hangs out with his wife, two kids, two dogs, one cat, and a hamster. And yes, the cat and hamster are best friends.
