We all know that getting back to school supplies can be a daunting task, but Target has done it again with this year’s back to school campaign. Target samples some great 80’s hits to reach their real demographic, the Parents. These catchy little jingles have parents reminiscing about their first days back to school and […]
As a huge fan of Brad Pitt, the recent Virgin Mobile campaign, Meet Doug Pitt, struck a chord with me (my heart chord to be precise). Virgin Mobile created a campaign focused around the normal Pitt brother who calls in pizza, makes his own coffee, and hangs out in his man-room. The video series and
Folks, we're 12 feet deep in the Pitt gene pool Read More »
On a recent trip to NYC, Times square in particular, one thing stood out to me loud and clear – advertising! It’s everywhere! It could be a sandwich board strapped to a vendor walking, flying past you on top of a cab, a video in a massive lighted display, and the list goes on. A
"Mobile" advertising at its finest Read More »
Over the past six years, the world has become familiar with an iconic little blue bird. This bird is everywhere. You may see him fluttering through your smartphone, your favorite television shows, or even throughout your home. You may call him Larry the Bird, but this little blue symbol representing the social media network for
New #TwitterBird Takes Flight Read More »
Recently I read a column on Forbes.com by Keith Turco asking whether or not Lebron James is the next Michael Jordan? Not on the hardwood, but off the court – in the world of celebrity endorsements. Like Jordan in the mid-80’s and 90’s, James is one of, if not the most talented player in the game
Jordan > James in the world of endorsements Read More »
In my last post, I wrote about The “Mad Men” Effect, which discussed the impact the award winning drama has had on our industry. For this entry, I thought I’d take a look at another advertising-based television show that is generating some buzz. From the creators of “Mad Men,” AMC has created “The Pitch” described
The Pitch: Fact or Fiction? Read More »
As I designer, I spend quite a bit of time searching stock photo sites. Not only is it a great source for affordable photography, but it is a never-ending supply of weird images that show up in the most innocuous search terms. Here are a few that I have stumbled across in the last couple
That's not what I was searching for. Read More »
Over the past few weeks, Louisville radio listeners have been given a ringside seat to an AM/FM slugfest between big-box diamond wholesalers Shane Co. and Genesis Diamonds. I encourage you to listen to the spots here, but the gist of the conflict goes like this: New-kid-on-the-block Genesis Diamonds ran an ad accusing Shane Co. of
Casting Stones: A Look at Louisville’s Diamond Wars Read More »
While looking at some illustration tutorials recently I stumbled onto a couple of really inspirational design websites, Designspiration.net and lookslikegooddesign.com. Both sites had a wide variety of creative work, everything from identity and package design to tattoo design. It’s always inspirational seeing new and creative design and I would definitely recommend spending a little time
A couple great places to find inspiration Read More »
What if I told you that there was an online web banner that housed 2,800 items for purchase? You must be thinking that this web banner is enormously huge. WRONG. The web banner is 300 x 250 pixels. For those who don’t know, this size is pretty small and translates to 10.5 cm x 8.8
Furniture store in a web banner? Read More »
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Ed brings 15 years of traditional and digital media sales experience to the agency, giving us a perspective most agencies don’t have. When he’s not working or seeking new knowledge, Ed hangs out with his wife, two kids, two dogs, one cat, and a hamster. And yes, the cat and hamster are best friends.
