The Agency-Client Relationship Is Key There’s more to running an advertising agency than producing stellar work. (Although, yes, We Do That). A cornerstone of the business is building strong agency-client relationships. Afterall, if the client isn’t happy, nobody’s happy. When clients partner with us, they know for a fact that we’ll take care of them. […]
How We Build Strong Agency-Client Relationships Read More »
Poke-Mania Pokemon Go has quickly become the darling of the app and social world. In less than five hours after its launch, it jumped to the top of download charts in the US. Countless stories have come out about the craze, and it’s most likely to be 2016’s tech phenom of the year. My social
During a stop at the local Mickey D’s, to quench the thirst of my sweet tea addiction, I received change with one of the dollar bills stamped “WheresGeorge.com“, so I decided to play along. The first hit my dollar bill received was in Kalamazoo, MI in June 2012. Then it made a stop in
Follow that Dollar Read More »
Recently, some changes have been made to my schedule and now I’m looking forward to getting to explore all the ins and outs of Current360. I feel like a mini grown up walking around the halls here. I am given direction but I am also given a lot of freedom. The greatest thing about this
Knee Deep in the Current: The Ins and Outs of Current360 Read More »
As an Account Executive, I am charged with daily communication with my clients. This generally entails contact with one, perhaps two, key people in the client’s organization. Most of the time, this is the head of Marketing. Working with someone like this requires more than just taking notes, making lists and pushing projects through the
Handling a client switch like a pro Read More »
Our traffic team recently attended a workshop called “Fundamentals of Project Management.” It’s great, from time to time, to get back to the basics and revisit some friendly reminders of best practices for traffic in an Agency. I’ve come up with the Top 3 most important things I learned from the workshop: 1) Effective project
Traffic Best Practices 101 Read More »
Back in late October when Current360 rebranded to its current form, we received an interesting email. Interesting to me, mostly. It was from a Production Assistant on a Food Network show named Ally who wanted to know where “Rob’s Timecode Calculator” was. When we switched domains over, this web-app was apparently overlooked. Rob’s Timecode Calculator
Back by popular demand: Rob's Timecode Calculator Read More »
The JWT annual “things to watch” list includes many categories and topics like; Cloud Security, the much gossiped about “iTV”, travel trends, “de-tech-ing” trends, objectifying objects and food as the new Eco-issue. I am so excited by several of the things listed and want to touch on a few. Anywhere, any-way shopping – This category
Putting our spy goggles on Read More »
Last year, we received a letter for the State indicating that we would have a Sales Tax Audits. The auditor indicated that they needed to review the past four years of records. This was the first audit that I’ve been involved in, so naturally, I was totally nervous about the ordeal. After meeting with the
This is the first in a 3-part series on what to get for the advertising professional who has everything. Today: The Designer. Designers can be tough to buy for. Most of them are high-strung and temperamental and they tend to lash out when provoked. And since they don’t usually wear ties to the office,
What to Get the Designer Who Has Everything. Read More »
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With over 20 years of media buying experience, Adam Forsythe combines strategic insight with data-driven precision to connect brands with their ideal audiences. His expertise spans digital, social, and traditional media, allowing him to craft balanced, results-oriented campaigns that drive measurable ROI. Known for his collaborative approach and strong industry relationships, Adam consistently delivers value through thoughtful planning, smart negotiation, and performance optimization.
