Back in the early Web days, the use of “click here” was defended on the grounds that users wouldn’t otherwise know what to do. Authors thought that users needed hints on the basic use of their browsers. So why do people still use this language when web browsing is as commonplace for people as brushing […]
Should links use the words ‘Click here’? Read More »
Warren Lynch, a Louisville photography legend, officially retires today. Many of us at CurrentMarketing have had the pleasure of working with Warren over his long career of making beautiful images for advertising and marketing purposes. We wish Warren the best as he enjoys a new chapter in his life: retirement. Warren – Thanks for all
Thanks for the memories, Warren! Read More »
Our recent influx of staff has required that the Traffic Department, Department heads and our Developware CSR to have a set of “process” meetings to discuss how the whole company and each department can more effectively and efficiently move projects through the agency. First, our Traffic Department & our Developware CSR met to discuss where
Process Meetings Sound Off! Read More »
I HATE going to the doctor. H.A.T.E. I.T. Between the hold time to make an appointment, the wait in the waiting room, the wait in the exam room, the discomfort of the imminent poking and prodding and the anxiety of the forthcoming expense that follows – how could someone [who isn’t a sadist] ENJOY this
Give it to me straight, doc! Read More »
One of the many hats a good account service executive wears is the event planner’s hat. While we are constantly scurrying around to meet deadlines, negotiating with both internal and external clients and maintaining projection budgets, we also enjoy coordination, set up and fulfillment of events for our clients. Whew, tired yet? A few
Account Services Event Payoff Read More »
We’ve been on a hiring spree lately and I had a funny thought about what we would post if we were looking for another traffic manager. I took a shot at a list of key qualities: – The head of a diplomat and the heart of a lion. You gotta stay calm, but get
In March 2010, I had the amazing opportunity to attend South By Southwest Interactive in Austin, TX on behalf of CurrentMarketing. Once I was back in the ‘ville, I presented a SXSWi summary to our agency. The premise was to pass along the big “themes” that were predicted to be huge in the 2010 interactive
SXSWi 2010’s Social Media Predictions: Did they pan out? Read More »
A recent project “blew” though our shop and had a very short fuse. The client “bleeds” blue with offices in Lexington and Louisville so PMS 300 (PMS=Pantone Matching System) made perfect sense for all his corporate identity materials. We went to press with everything and were moving very fast to meet our deadlines. Our most
PMS 300 Blue. Who knew? Read More »
…that our Traffic Manager doesn’t have time to blog. https://tinyurl.com/y8ufsnp Enjoy!
What happens when we're so stinkin' busy… Read More »
When was the last time your in box was slammed with a dozen or so “thank you” emails. Now, those weren’t emails thanking you. Rather, they were thanking the initiator of the string for something he/she did or said. Did you really need to know all those people thanked the originator? Sometimes it might be
Remove the "Reply to All" button, please! Read More »
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With over 20 years of media buying experience, Adam Forsythe combines strategic insight with data-driven precision to connect brands with their ideal audiences. His expertise spans digital, social, and traditional media, allowing him to craft balanced, results-oriented campaigns that drive measurable ROI. Known for his collaborative approach and strong industry relationships, Adam consistently delivers value through thoughtful planning, smart negotiation, and performance optimization.
