Mornings can be rough. How many times do you hit the snooze button before finally rolling out of bed? I’m sure some of you may feel bad for hitting the snooze button when you’re later rushing to get to work on time. However, a new iOS app called Snooze can change all that. Every time […]
Snooze for Charity Read More »
On Sunday, teams of big-league social media strategists and techies will gather for what is being hailed as the Super Bowl of social media showdowns. The event? Well, the Super Bowl, of course. With 150,000 people converging on downtown Indianapolis, Ind. for the game, the NFL saw the need for the first ever Super Bowl
Count CurrentMarketing in for a social media showdown Read More »
Here on the CurrentMarketing blog, we are always talking about new, cool stuff that we are really excited about. But sadly, great ideas don’t always stay great for long. Here is a list of some neat stuff that didn’t turn out as I’d hoped. Color – When I first heard of this app, I thought
The Biggest Disappointments of 2011 Read More »
Before I was a part of CurrentMarketing’s social media team, I was a photojournalist. As a photographer you think of photojournalism as changing the world one well composed frame at a time. I’ve been a part of some great storytelling, but as a freelancer it seemed more often than not I was standing at a
Must love dogs: How I found a rewarding career at CurrentMarketing Read More »
Are you sick and tired of playing victim to Facebook’s nefarious, ever-changing privacy practices? Are you exhausted from all of those hours spent trying to get reoiriented with Facebook’s interface after another zany redesign? Have you had it with those tiny ads on each side of your screen, ruining the serenity of your social networking
Unthink: The Anti-Social Network? Read More »
This week at our monthly Spotlight™ meeting, our Guru of all things Account Services, Nick Ising, turned us on to something that I didn’t know was missing from my social media existence… a service like Pinterest, but for men. For those who don’t know, Pinterest is “a vision board-styled social photo sharing website and app where users can create and manage
Pinterest-osterone Read More »
It’s hard to believe that a whole year has passed since I unveiled my first-annual list of YouTube Faves. Even more astounding is the fact that in 2011, YouTube users sent more than 25 million hours of coning, kitten and crotch-trauma footage out to pasture on the YouTube server farm, nearly doubling the total for
Steve’s YouTube Faves of 2011: Artistic Feats Edition! Read More »
Just before Christmas, a surveillance camera video of a FedEx employee throwing a computer monitor over a residential gate went viral. VERY viral. As of December 22, the 21-second YouTube video posted on Dec. 19 had 4,612,33 views and thousands of mentions across Facebook and Twitter. Rightly so. Here’s how the customer described it, “Here
Online Crisis Control and the Case of FedEx Read More »
2012 finally arrived and we’re approaching Facebook’s eight year anniversary and Twitter’s sixth. We’re always watching for what will be next and which startup may potentially take down one of the Goliaths. Since there are already too many people writing about what will be the latest and greatest in social media for this year I’m
2012: The year social media users get busy living or get busy Mayan Read More »
For many people, ‘tis the season to be merry and bright. For many ad agencies, ‘tis the season to pool all of your resources and make outlandish holiday creative that’ll make your competitors jealous and client’s proud/confused. With that being said, I now present to you some of the wackiest, coolest and downright weirdest holiday
Happy Holidays, Ad Agency Style Read More »
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With over 20 years of media buying experience, Adam Forsythe combines strategic insight with data-driven precision to connect brands with their ideal audiences. His expertise spans digital, social, and traditional media, allowing him to craft balanced, results-oriented campaigns that drive measurable ROI. Known for his collaborative approach and strong industry relationships, Adam consistently delivers value through thoughtful planning, smart negotiation, and performance optimization.
