I recently stumbled upon an effective advertising vehicle. Shazam has recently taken advertising to an innovative new level. Their audio recognition advertising has proven to be extremely successful with national brands such as Old Navy and Progressive Insurance, who are featuring the Shazam icon in television advertisements. This platform allows for a 100% ‘opt-in’ environment. […]
There are many tools I use when I travel, but I never thought that Foursquare could help me find a hidden gem in the middle of a 7-acre casino. As I was committing my Foursquare check-in upon arrival at The Cosmopolitan on a Sunday afternoon, a tip popped up suggesting that I look for the
Secret pizza place…read on! Read More »
A lot of times, when I tell people I’m a Copywriter, they ask me how I managed to get a job like that without a law degree. I’m not even sure if a CopyRIGHTer is even a real job, but it’s certainly not anything I’m interested in! Anyway, though I typically find this legal stuff
Facebook owns tagging because Facebook owns stalking Read More »
The tool belt – a place for everything, and everything in its place. Your hammer is in the loop, you got your nails in their pouch, toss in a carpenter pencil and a pocket-level. Oh, don’t forget your smart phone. It seems like an odd thing to actually need for your next Do-It-Yourself project, except
Need a little feeling of DIY? Read More »
There’s an old saying that the best ideas often come from necessity and once again the phrase holds true, this time in one of the restaurant world’s hottest trends – food trucks. Yep, you read correctly. I just used the phrase “one of the restaurant world’s hottest trends – food trucks.” Banish those images of
And now there are two. In late April, CurrentMarketing had the pleasure of welcoming one of our newest employees, Social Media Assistant, @bradluttrell. Brad joins us with a background in journalism and photography, adding some mighty fine skill to our status updating crew. That, combined with his thirst for geeky knowledge and inherent social media
Not So Breaking News: CM’s Social Media Crew Doubles In Size! Read More »
So Google has control over your computer, your TV and now your wallet! Wait a second, WTF is going on here? Well, Google is sticking their digital nose in your pocket book in hopes to streamline the way you pay for things everyday. Google Wallet turns your smartphone into digital currency you can use anywhere
Gimme your wallet! Read More »
There are certain sites that seem to have the answer for everything under one domain: family, food, health, home, money, style or more. Sites like eHow.com claim to have every how-to, DIY, and home remedy anyone would ever need, but are they credible resources for information? The answer is no, and Google’s new search
Google’s New Algorithm Wins, Low Quality Content Loses Read More »
I recently attended a SXSWi presentation hosted by our Social Media Guru, Angela. She gave us the 411 on all the best stuff from this years big event in Austin. One thing I took away was that location based services are here to stay. She said they ranked among the most popular and fastest
Drinking the location-based Kool-Aid Read More »
Apple is usually the trendsetter, but it’s now jumping on the cloud music bandwagon. According to CNET News, Apple is working out deals with Major music labels and music publishers, who will each get paid when their work is used, at different rates for an internet, or “cloud-based” music subscription service. Most of us
iCloud? Apple working out deal for music subscription service Read More »
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Ed brings 15 years of traditional and digital media sales experience to the agency, giving us a perspective most agencies don’t have. When he’s not working or seeking new knowledge, Ed hangs out with his wife, two kids, two dogs, one cat, and a hamster. And yes, the cat and hamster are best friends.
